The Development of Soft Skills via Business Simulations

blooms revised pyramid

As students tackle business simulations, they enjoy the experience that comes with applying newly learned business concepts/theories in the safe environment of the classroom. However, the benefits of business simulations go beyond the application of hard skills. Such exercises are also conducive to the development of soft skills, also known as Emotional Intelligence.

The highest levels of the revised Bloom’s Hierarchy of Learning point to analysis, evaluation and creation. The iterative learning process of business simulations is beneficial by encouraging student experimentation via trial and error. But, it is that same experimentation that also challenges students to test theories by evaluating different scenarios and interacting with their teammates. In doing so, students create social knowledge.

Fueled by tension and uncertainty, the teamwork environment framed by business simulations is the ideal platform for students to interact, defend, challenge, and create their thoughts.

The hard skills become a means for creation and argumentation. As students interact amongst themselves and with their instructor/coach, they learn to:

  • Communicate effectively by articulating arguments and listening to others
  • Solve problems
  • Take on a leadership role and cooperate
  • Build confidence
  • Form a strong work ethic and a positive attitude
  • Self-develop in response to their teammates’ feedback and constructive criticism
  • Manage their time

The simultaneous development of hard and soft skills constitute an opportunity that cannot be replicated in a lecture environment.  Further complementing the simulation with value-added activities such as Executive Briefings and presentations can further contribute to the learning experience of students and the development of soft skills. This type of learning environment is instrumental in preparing students for their future careers.

About Marketplace Simulations
Marketplace Simulations is a family of over 30 marketing and business simulations designed for university business courses and executive business programs. Our business simulation games allow students to experiment with business strategies, test business ideas, and experience the consequences of their actions in a virtual business environment. With a purpose to create business education tools that are both engaging and transformative, our most popular and best simulation games include Introduction to Marketing, Venture Strategy, Strategic Marketing, and Business Fundamentals. Other top selling games include, Introduction to Business and Strategy, Conscious Capitalism, and International Corporate Management. For more information or to schedule a personal tour of an online simulation game, please contact one of our Product Specialists at +1-865-522-1946.

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