Inside Scoop: The Retail Management Game undergoes an update

By | February 20, 2013

The Retail Management Game has undergone a comprehensive and thorough revision. These changes are aimed to improve the flow and clarity of the game. We also worked to make the simulation more current by bringing the terms and data up to date. We made:


  • Changes to verbiage to make it more clear and current
  • Adjustments to data tables for more realism
  • Extensions of explanations and instructions
  • Additions of details to the storyline
  • Updates to overviews and reports


One significant change to the Retail Management Game involves the company name. Previously, the scenario involved all teams taking over the Adler Company. However, we have amended this so every team has a different name. This change will make the market research within the simulation easier to decipher. Moreover, instructors will be able to more quickly recognize the different teams.


The essence and pedagogy of the Retail Management Game remains unchanged. Students will take over a struggling retail corporation in order to better meet the demands set by the Board of Directors. The eight-quarter, team-based simulation focuses on:


  • Merchandise Planning & Allocation
  • Pricing & Promotion
  • Store Operations
  • Finance
  • Human Resource
  • Market & Consumer Research
  • E-Commerce


To learn more about the Retail Management Game, read our previous inside scoop story, which includes an interview from the simulation author, Dr. Dale Achabal.


If you are interested in an evaluation game or personal tour of the Retail Management Game, please email [email protected] or call +1-865-522-1946.

About Marketplace Simulations
Marketplace Simulations is a family of over 30 marketing and business simulations designed for university business courses and executive business programs. Our business simulation games allow students to experiment with business strategies, test business ideas, and experience the consequences of their actions in a virtual business environment. With a purpose to create business education tools that are both engaging and transformative, our most popular and best simulation games include Introduction to Marketing, Venture Strategy, Strategic Marketing, and Business Fundamentals. Other top selling games include, Introduction to Business and Strategy, Conscious Capitalism, and International Corporate Management. For more information or to schedule a personal tour of an online simulation game, please contact one of our Product Specialists at +1-865-522-1946.

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