The Advanced Strategic Marketing Bike simulation is designed for the Marketing Strategy, Marketing Management and Capstone Marketing courses. It exposes the participant to all the aspects of modern marketing.
The decision content includes market opportunity analysis, brand development, advertising, Internet marketing, pricing, and sales force management decisions. It also includes profitability projections and profitability analysis decisions. The game is set for 8 quarters or decision rounds, with each round taking 30 minutes to 2 hours to complete.