Customer Success Stories

Dr. Joyce E. A. Russell, University of Maryland

Dr. Joyce Russell, distinguished Tyser Teaching Fellow of Management and Organization at the University of Maryland's Robert H. Smith School of Business, describes how Marketplace simulation helps create a unique capstone experience for the MBA and EMBA students.

run time:6 minutes 51 seconds

John H. Fraser, University of Iowa

John H. Fraser, Director, Executive MBA Program, Tippie School of Management, shares his thoughts on his 9-year experience with the Marketplace simulation.

run time: 2 minutes 23 seconds

Dr. Uday Tate, Marshall University

Dr. Uday Tate, marketing professor and director of the EMBA program at Marshall University, discusses the benefits of using the Marketplace simulation games at various levels of business education.

run time: 2 minutes 57 seconds

Gary Gaeth, University of Iowa

Gary Gaeth, Associate Dean of the Tippie School of Management, describes how Marketplace simulation brings together core MBA courses in a way that is not accomplished through other classes.

run time: 2 minutes 49 seconds

Dr. Norris White Gunby, Jr., Elon University

Dr. Norris White Gunby, Jr., Associate Professor of Business Administration, shares how Marketplace has added learning value for his students as well as improved his overall teaching evaluations. Dr. Gunby also details his experience at the Marketplace Train-the-Trainer workshop.

run time: 2 minutes 33 seconds

Teresa Cooper, EM Lyon Business School

Teresa Cooper, International Marketing Consultant & Professor, describes how Marketplace is an exciting pedagogical tool that creates a dynamic learning environment - both in the classroom and the boardroom.

run time: 3 minutes 44 seconds

Gilbert YU, FinanceOne Financial Consulting (China) Co., Ltd

Gilbert YU details how his consulting company uses Marketplace to help improve business acumen as well as financial and strategic decision-making skills of managers in China.

run time: 1 minute 57 seconds