
what is marketplace?

business schools

corporations

competitions

who is using marketplace?

testimonials

Undergraduate faculty testimonials

"I want your entire team to know that this is the finest simulation we have ever used. Compared to scores that we have tested, adopted, and taught, Marketplace is the Gold Standard. Service is superb. The whole package moves the industry ahead like no other. "

John K. Clemens
Professor of Management
Hartwick College

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"Having conducted simulations for the past 10 years and with over 1000 students, I have found that Marketplace provides the most realistic and stimulating learning environment that I know of for integrating and applying marketing strategy concepts."

Greg Gundlach
University of Notre Dame

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"The upgrades that allow me to monitor the progress of my students are phenomenal; I never guessed I could have so much information so readily available. Marketplace is the best teaching tool in business education."

Ron Decker
Management and Marketing Department
University of Wisconsin-Eau Claire

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"I can't tell you how pleased I am with Marketplace. Last semester I used another simulation and it was a total failure, fraught with diskette problems, hardware incompatibility, and lack of support. There was absolutely no technical support and no one to talk to about problems. In contrast, your organization is exceptional! The process went on with very few problems and your staff, and yourself, where extremely prompt and helpful in resolving the problems immediately."

Marketplace is comprehensive, detailed, easy to use, and complex enough to make the students think. I am so pleased with your program."

Alla Wilson
Assistant Professor of Management
Professional Programs in Business
University of Wisconsin-Green Bay

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"Just to let you know, the game was a real HIT with our fellow students, and we will definitely participate again next year (in the spring). The students just loved it. I am so pleased one of our teams (Cutting Edge) was recognized! That team was composed of two engineers and two management majors, and they did a wonderful job on their business plan turned in to us as well. Thanks for a GREAT experience."

Caron ST. John
Associate Professor of Management
Clemson University
Director
Spiro Center

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"I'm a teacher from Poland and I use your excellent Marketplace program. You have done great work. Congratulations."

Karol Kuczera
West Pomeranian Business School
Szczecin, Poland

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"I just wanted to tell you that the Marketplace CD really does an excellent job introducing someone to all the decisions and uncertainties involved in developing a strategic marketing plan. Although it took me several attempts before I beat the game, I thoroughly enjoyed the anticipation waiting for the outcome of my decisions. Although I found it to be the most challenging and frustrating business project I have undertaken thus far, it was also the most comprehensive and educational. I am very glad I participated and feel fortunate to have been introduced to the Marketplace CD. I feel the knowledge I've gained during this project will be invaluable and a great benefit to me in the future."

Michael R. Woods
Facility Representative, HFIR

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"I asked each group to comment on Marketplace as a study group during the last night of class. The students found the simulation more effective than case analysis assignments that they had in other classes. They felt the simulation was very effective in their learning how the functions of marketing fit together.

In general, the Marketplace simulation was well received. It is an excellent addition to the course and could be an excellent means of achieving course objectives."

Warren Brown
Management Program,
School of Extended Education
St. Mary's College,
Moraga, CA

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"Last night WVU conducted "MPA Venture Capital Fair 2000" in support of the Marketplace business simulation. It was a wild success!"

Dick Riley
Assistant Professor
Department of Accounting
College of Business & Economics
West Virginia University

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"Just a note to say that the service on the simulation has been well above what was expected."

Larry Lowe
Bryant College, Smithfield, RI

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"Our friend, Chandra Parikh, is just back from his wanderings and couldn't speak highly enough about how well the weekend play of the game went with his French students. Obviously, given the difference in time one of your folks must have been up all night. Another example of your super service to users. "

Stanley J. Shapiro
Simon Fraser University, Canada

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"The College of Computer Sciences and Management in Rzeszow, Poland finds decision games such as Marketplace of great significance and provides real added value in the teaching of our students. We consider it important that in a transitional economy, such as Poland's, they have the opportunity to experience the operation of a market economy. From our evaluation of decision making games currently available, we consider Marketplace to be one of the best. Games strategy is now part of the course curriculum and we would like to include, as part of the course program, Marketplace."

Adam Piekara
Wyzsza Szkola Bankowa w Poznaniu, Poznan, Poland
National Louis University, Nowy Sacz, Poland

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