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Student testimonials"Thank you very much for your prompt, positive response. I really appreciate it. You don't know how much I enjoy this game. It's very exhilarating. You may not know how we feel because you're on middle ground but it gets to a point where I sometimes have dreams (or nightmares:-) about my team's decisions and our competitors. It has been a great learning experience for me and my teammates. " - Grace Sanchez-Fuhrman, Student
"I would like to point out that this simulation is the best part of my day. I really wish I had a laptop so that I could play continuously. It is wonderful and exciting to me and much more informative than any lecture or text could come close to - with all due respect, of course. I just thought I'd let you know. Thanks again. " - Jamael Rashad Hester, Student
"I would like to tell you that playing in the Marketplace has proven useful (which was hard to determine while I was actually playing the game!). As a summer marketing intern at a international company, many of the aspects of the game have come to life as I work. For example, each week we receive industry e-newsletters, updates, and several industry trade magazines that hold tons of info on our customers and what things are happening with them. Also, any decision marketing people make affects all other aspects of business--sales, accounting, production, etc. Each functional area of this business is just as intertwined as was the case in the simulation. Now, I am happy to have taken your class. " - Allison Rosenbalm, Student
"You guys are great -- I can't believe how fast you reply! " - Karen Haught, Student
"As participants in the international Marketplace simulation competition January – April 2003 we have got a good chance to apply our knowledge, which we have learned from books in the classroom, in a 'real' business world. According to our experiences, the world becomes more international. No big company can only depend on and succeed in a local market. More and more companies chose to go overseas to either produce or extend as well as secure the business. It is so important for us now to: Think globally, cooperate globally, and organize internationally. " - Jing Wang, Business Computing Department, University
of Applied Sciences Cologne;
"I used the Marketplace simulation last spring and I have to say it was great - but the real selling point is your superb technical support. The entire tech-support team understands the importance of customer service in real time. " - Barbara Ross Wooldridge, Student
"I wanted to let you know how much your Marketplace simulation helped me during my dissertation process. I was a PhD student at the University of Maryland last summer when Dr. Joyce Russell, a professor at Maryland and the coordinator of the Marketplace simulation for the incoming first-year MBA students, suggested that Marketplace might be a perfect task to use for my dissertation data collection. My dissertation examined emergent leadership and collective efficacy in small teams facing a pressure-filled situations; as you can imagine, Marketplace provided a perfect fit. It provided the perfect mix of business strategy issues and team-building challenges in a contained environment, all characteristics that allowed me to thoroughly examine my research questions. Thanks again. " - Narda R. Quigley, Ph.D., Wharton Senior Fellow, University of Pennsylvania
In my opinion, the Marketplace simulation was the single most valuable learning experience in my entire MBA training. It helped pull together my finance, accounting, marketing, and operations knowledge into a coherent picture of how a business operates. Best of all, I came away with some strong insights into time-based competition that I could incorporate immediately into my present job. - Jeffrey R. Davis, Rockwell COLAs Department
Manager, Flight Displays System Engineering,
"Please extend our thanks to all of the people that contributed to the Marketplace. All of us at the University of New Haven EMBA class enjoyed the challenge." - Doug Hungerford, EMBA, University of New Haven "I wanted to say again how impressive your simulation game is. I have played such a game twice before and this one is light years ahead of those. No comparison. " - Mark McCall, EMBA, University of Tennessee "Marketplace is the most thorough business simulation out today. It requires the combination of management, finance, accounting and marketing skills to be successful in the game. Competition is fierce and fast, so one must watch both their own products and the products of their competitors to keep the majority of the market share. The Marketplace is the closest simulation to real life that I have seen. It prepared me to make the decisions required to perform in the short run, while making the long term goals clearer and more attainable." - R. Ryan Calonge, Account Executive, University of Tennessee Feedback from EMBA Students at Florida International University "The simulation is a real 'compendium' of the program. Finance,
Marketing and Manufacturing decisions are involved in every single class.
Supporting material (Books) are also very good. The interaction of the
class is also an incredible learning experience, because of the emotional
reactions that the game generates among the participants." - EMBA students, Florida International University
"Thank you very much. We really had a great time and gained very valuable experience from participating in such an exercise." - Hande Kimiloglu (team leader), Ali Coskun, Aslihan Nasir, Onur Uman , Bogazici University, Istanbul, Turkey " You will learn about marketing; about
making tactical decisions, organizing your team, assigning responsibilities;
about analyzing your market, designing brands, building plants, producing
inventory; about advertising media; about evaluating research; about preparing
a business plan. All of the foregoing and more, taught by playing the
game known as Marketplace. You will even solicit venture capital. - Andrew L. Geisler, Lt/Col US Army (retired), Judicial Magistrate (retired), Executive Director, Legal Aid Society (retired) "The game presents very interesting problems that a student would not otherwise be faced with in a given textbook class. By presenting these problems within a game, the student is challenged to compete with others in the class as well as with the game's strategies. This was the most interesting (and time consuming!) class we have taken in our graduate studies." - Alex Lehmann, Florida International University "I can honestly say that it was the single biggest factor in spurring my educational experience in my marketing course. I was so impressed that I want to continue playing, even though the game is over." - Daryl Streat, Simon Fraser University, Taichung, Taiwan
"To be honest, this has been my best and most interesting business class I have taken my entire college career. I have never felt like I did so well in any of my other classes. And I also thought that I would never like a business class until I entered your class and had the opportunity to use Marketplace. - Melissa Martin, Student, Bryant College, Smithfield, RI "I'd like to thank you for creating such a class for us. I really learned a lot about business. There is no doubt that this has been the best class I've taken in college." - Shawn Devine, University of Tennessee "One major lesson is that many things happen unexpectedly, but how you pick up the pieces and react is the key to saving the day. We have had a number of issues come up during our run that have caught us completely off guard. Major demand fluctuations, false advertising claims, money shortages, and tough venture capitalists. It is precisely these events that have made this game so useful. It makes the team look at different alternatives and play devils advocate, just to give all options their due. Sometimes, what we were originally taught did not seem like a viable option, then it turned out to be the best one." - Michael Pettit, University of Tennessee "We are very happy that we were declared as the Market Master. The competition was really great and we were very satisfied with the game itself." - Cezary Jarzabek, Szkola Glowna Handlowa w Warszawie, Warsaw, Poland "Marketplace simulation was the single most valuable learning experience in my entire MEng course. It helped pull together my finance, accounting, marketing and operations knowledge into a coherent picture of how a business operates. Best of all, I came away with some strong insights into time-based competition that I will be able to incorporate into my future job." - Chan Wing Tak, Hong Kong Polytechnic University "The business game provided us with opportunity to experience a business and manufacturing environment that was like a real business situation. Moreover, this business game gave us the chance for teamwork. It helped us learn how to communicate and cooperate with others, balance the workload, and manage contradiction. We also learned how to accept the ideas of others. To conclude, it was a valuable experience for preparing me to join a business after graduation." - Lily Chan, Hong Kong Polytechnic University "The game gave me an idea how to run a successful business by maintaining the business in the changing world. Starting a business is difficult, but maintaining it is even more difficult. The most valuable knowledge gained from the game is the development of the analytical mind. We learned to analyze the key points that make a company a winner or loser. We learned how to tell what kind of decisions lead to success or failure. In short, we learned skills that will help us avoid to falling into traps." - Ng Yick Bun, Hong Kong Polytechnic University "At the International Student Science Conference in Bratislava, we presented our student science project: 'Contribution of market simulations to the global understanding of business.' The core of this work was our pioneer participation in the Global Marketplace, analyzing its benefits and the possibilities of its use in the academic sphere and studying market simulations in general. It was a great success, and our work was awarded first place in it's category (Applied Informatics)." - Juraj Sekera, University of Economics, Bratislava, Slovakia "I really enjoyed the marketplace simulation. It was a pretty fun class. You got to make all of the choices for your company. Some of the choices that you had to make included: product design, financing, marketing, HR, expansion, and looking at results after each week to decide what to change in order to stay ahead of the competition. I really recommend this simulation; it was quite an unique experience." - Thomas Monroe, The Minnesota School of Business "I wanted to take a moment to sincerely thank you for the program you put on for us at Iowa last week. I too am one of those guys that have survived in a career without intimate knowledge of finance and accounting. The Marketplace program helped me see how it all fits together and which piece of the big puzzle I have effect over. I know our team learned a lot about each other as well as learning from the other teams." - Dave Garton, Marketing Manager, John Deere Rental Marketing |
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