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Working with the Net

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From July 31, 2000 issue of Marketing News

A publication of The American Marketing Association

Ernie Cadotte, A marketing professor at the University of Tennessee-Knoxville, uses the Internet to prepare his students not just for e-commerce, but for the way the technology internationalizes business. Cadotte has developed a business simulation tool he calls The Marketplace, and about four years ago, he tailored the program for the Internet, where marketing students the world over can access it. His Knoxville students now use the Internet and the business model to compete and Interact with business students in other countries. This past spring, 80 teams from 12 countries entered a competition that used the program—a far cry from the sole country (the Czech Republic) that accessed the model at the onset, he says.

"My students are engaging in global competitions—the same kind as when they leave here," he says.

"It’s constant," Cadotte says, adding that the "intense" dot-com lifestyle keeps him rooted in academia. To slake his thirst for e-commerce, he’s partnering with a publishing company that will market his Marketplace business simulation.

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