What others say about Marketplace?

"I just wanted to say, now that I have the opportunity to do so, that your Marketplace Web Simulation product is truly outstanding, and has been a pleasure to use over the past few weeks. I am dumbfounded as to how well it has been put together, and how much attention to detail was given to the programming of it. I would love to see more high quality products like this one in use on the higher ed. level."

- Jim Barton, West Virginia Higher Education Policy Commission

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Published Reviews of Marketplace

American Marketing Association, The Archive of Marketing Education, July 2005

Journal of the Academy of Marketing Sciences, Winter 2003

Related Marketplace Articles

The Application of Means-End Theory to Understanding the Value of Simulation-based Learning by M. Meral Anitsal & Ernest R. Cadotte, March 2007

Teaching Experiential Learning: Adoption of an Innovative Course in an MBA Marketing Curriculum, by Tiger Li, Barnett A. Greenberg and J.A.F. Nicholls, April 2007

Press Releases

Entrepreneur.com; Game Plans - Students are learning business strategy by playing entrepreneur by Nichole L. Torres, August 2006

Nashville Tennessean, February 14, 2004

Marketplace receives Gold Award for Excellence in E-Learning, Oct. 17, 2003

University of Tennessee College of Business Administration Perspective, Summer 2002

The Daily Athenaeum, Tamara Woods, April 5, 2002.

The Daily News, Marnie Douglas, April 18, 2001.

Bottom Line, Dick Riley, August 2000. The Bottom Line, a newsletter for alumni and friends of the College of Business and Economics, West Virginia University.

Marketing News, July 31, 2000, A publication of The American Marketing Association.

HonoluluAdvertiser.com, Jeff Crawford, Ph.D. of Executive Assessment & Development, July 23, 2000.

Inside TVA, Jim Andrews, May 26, 1998, Vol. 19, No. 10.

Graduate Instructor Award

Dr. Bruce Behn, assistant professor of accounting for the University of Tennessee, received the 1999 Innovation in Accounting Education Award from the American Accounting Association for implementing mini-MBA and business simulation [Marketplace] programs into the Master of Accountancy curriculum. The MAcc business core culminates with a very intensive business simulation, Marketplace. The focus of this computer business simulation is to place the students in a very realistic business setting where the students run a company for two years in compressed time using the skills developed in the business core.

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