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Undergraduate students testimonials
"I can honestly say that it was the single biggest factor in spurring my educational experience in my marketing course. I was so impressed that I want to continue playing, even though the game is over." Daryl Streat,
"To be honest, this has been my best and most interesting business class I have taken my entire college career. I have never felt like I did so well in any of my other classes. And I also thought that I would never like a business class until I entered your class and had the opportunity to use Marketplace. Melissa Martin, "I'd like to thank you for creating such a class for us. I really learned a lot about business. There is no doubt that this has been the best class I've taken in college." Shawn Devine "This game requires thought and time in order to compete. I think it has many real world lessons. First, I have played several simulation games, but none have gone into as much depth or required so much revision of plans. I wish I could remember the quotes that the instructor provided about planning. It was something like.... planning is nothing, but planning is everything. One major lesson is that many things happen unexpectedly, but how you pick up the pieces and react is the key to saving the day. We have had a number of issues come up during our run that have caught us completely off guard. Major demand fluctuations, false advertising claims, money shortages, and tough venture capitalists. It is precisely these events that have made this game so useful. It makes the team look at different alternatives and play devils advocate, just to give all options their due. Sometimes, what we were originally taught did not seem like a viable option, then it turned out to be the best one. Teamwork is probably the most important key to success in this game over any other issue. I really have come to understand different personalities and the role that these traits play within the team. I have made friends and together we have learned how to deal with unexpected events, deadlines, and adversity. We all have had to pick up the slack when other members could not meet deadline or make meetings. It is virtually impossible to successfully compete in this game by yourself. I have learned to trust and rely on my teammates, something I have not been comfortable with before." Michael Pettit "We are very happy that we were declared as the Market Master. The competition was really great and we were very satisfied with the game itself." Cezary Jarzabek "Marketplace simulation was the single most valuable learning experience in my entire MEng course. It helped pull together my finance, accounting, marketing and operations knowledge into a coherent picture of how a business operates. Best of all, I came away with some strong insights into time-based competition that I will be able to incorporate into my future job." Chan Wing Tak "The business game provided us with opportunity to experience a business and manufacturing environment that was like a real business situation. Moreover, this business game gave us the chance for teamwork. It helped us learn how to communicate and cooperate with others, balance the workload, and manage contradiction. We also learned how to accept the ideas of others. To conclude, it was a valuable experience for preparing me to join a business after graduation." Lily Chan "The game gave me an idea how to run a successful business by maintaining the business in the changing world. Starting a business is difficult, but maintaining it is even more difficult. The most valuable knowledge gained from the game is the development of the analytical mind. We learned to analyze the key points that make a company a winner or loser. We learned how to tell what kind of decisions lead to success or failure. In short, we learned skills that will help us avoid to falling into traps." Ng Yick Bun "At the International Student Science Conference in Bratislava, we presented our student science project: "Contribution of market simulations to the global understanding of business." The core of this work was our pioneer participation in the Global Marketplace, analyzing its benefits and the possibilities of its use in the academic sphere and studying market simulations in general. It was a great success, and our work was awarded first place in it's category (Applied Informatics)." Juraj Sekera
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