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Graduate faculty testimonials"We use the Marketplace simulation in our undergraduate, graduate and executive programs. Marketplace is mind-stretching, action-packed, user friendly and easy to administrate. We feel that it is the ideal experience to acquire a culture of value and measured performance. Marketplace is also very powerful to illustrate multi-disciplinary approaches to solving complex business issues at both strategic and tactical levels. During our in-house executive seminars, we consistently find that Marketplace largely contributes to forging stronger management teams, who share the same mental discipline and the same competitive spirit. On top of this, we have always been delighted by the Marketplace Support Team in Knoxville, who is extremely kind and useful in all circumstances and despite big time differences!" Dominique Garval "First, I will compare the behavior of the participants in the initial adoption versus the students this semester. The behavior, with the adoption group, was extreme frustration because they needed "just in time" coaching and I couldnot get around to all the groups at the same time. The frustration got in the way of learning. They tended to give up and become demoralized. The manual was overwhelming them with too much information. They were not able to reflect back on their learning at the end. They were too frustrated and stressed out by the end. In contrast, the current group is challenged, involved, competitive, curious, and the learning is both fun and productive. The key difference (which is probably obvious to you), is the professor help and technical help system. They are timely, immediate, and relevant to the issue they are dealing with at the time. It is far better than the participant's manual that was used with the original adoption group. They are initially overwhelmed but not enough to become frustrated. They become committed and often arrive early to class to see how they are doing. Just when they think they are "on top of the game" the game changes and they become just frustrated enough to motivate them to a new commitment level. It is also a great tool for cooperative learning. They learn well from each other. They have developed a strong learning culture in their groups. I was also interested in how they would handle the "integrated management" level. Was it too much for the first marketing course in the MBA program. I asked them this question on Monday night (March 26th). They liked the complexity. They found it challenging not overwhelming. They felt if it was only at the "marketing management" level, that it would not be as realistic or as effective a learning experience. We are always talking about integration in our program, but this experience really forces them to integrate in order to be successful. The other great thing is that it is possible for all teams to "go to hell" together. If they don't integrate effectively and efficiently, they will not achieve a good score on the balanced scorecard. It is an excellent measure of successful integration. I started negotiations last night and they were very successful. It is a great added touch to the game. The business plan is a great tool for "forcing" them to integrate at that point in time, all the concepts that they have dealt with to quarter 5. I could see a lot of "lightbulbs" go on during their business plan presentation. On the undergraduate level, they find that it pulls together all of the courses they have had in the program. They find it both challenging and motivating. I am particularly impressed with how much it has helped them understand the production function. They find it a frustrating and great learning experience. It is exactly what I have been looking for in my two courses. Thanks for creating it. The coaching handout is also a great tool. Thanks!" Alfred G. Hawkins, Associate Professor of Marketing "The students LOVED the game so far, it has made them much more coherent as a group and even the far-eastern students are speaking up in class (normally unheard-of!). All the faculty teaching them have noticed the difference. It has also given those with little or no business experience something to relate their studies to." Linda Peters, Course Director
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