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Faculty testimonials"I have used Marketplace for about one and a half years and am very happy with it. In addition to using it regularly in my global strategy course, I used it in a virtual new business strategy class during the Interterm in December. It was great! Thanks! " - Bahman Paul Ebrahimi, Ph.D., Department of Management, University of Denver
"Thank you for the support, I am gonna use your company as an example of good customer service in my class. " - Nicolas Bertrand, HEC, Montreal Canada
"I love the way that a simulation can capture students' attention and get them engaged. That's when they learn the most. So your Strategic Marketing game is doing its job! " - Kate Mackie, Instructor, Univ of Texas-Austin "I think the simulation definitely maximizes student learning. The decisions that the student faces are very realisitic and simulate the same kind of decisions faced by marketing managers in organizations. I really like the idea of phasing new material in gradually so it can be assimilated over a period of time, thus avoiding information overload. I think the reinforcement of the new material is very important and it is a nice addition to the simulation. It also allows for the "germination" period that is so important to learning in simulated environments. The simulation is very easy to use. It guides the student through the decision-making process in a well developed and logical manner. It minimizes frustration with the logistics and allows the student to concentrate on the learning process. The point and click is completely compatible with existing technology and will be a helpful tool as they navigate through the game. The on-line help files are timely and helpful. They eliminate a large amount of questions for the instructor. The instructor work, from my perspective is non-existent. There really is no work to do. The process of registering on the web, submitting the decisions on the web, and receiving the results on the web eliminates the bothersome housekeeping details for the instructor. The balanced scorecard, the test bank, and the powerpoint presentation make grading and administering the simulation quite easy. In conclusion, it is a great product! Students become committed and often arrive early to class to see how they are doing. Just when they think they are "on top of the game" the game changes and they become just frustrated enough to motivate them to a new commitment level. It is also a great tool for cooperative learning. They learn well from each other. They have developed a strong learning culture in their groups. We are always talking about integration in our program, but this experience really forces them to integrate in order to be successful. If they don't integrate effectively and efficiently, they will not achieve a good score on the balanced scorecard. It is an excellent measure of successful integration. I started negotiations last night and they were very successful. It is a great added touch to the game. The business plan is a great tool for "forcing" them to integrate at that point in time, all the concepts that they have dealt with to quarter 5. I could see a lot of "lightbulbs" go on during their business plan presentation. On the undergraduate level, they find that it pulls together all of the courses they have had in the program. They find it both challenging and motivating. I am particularly impressed with how much it has helped them understand the production function. They find it a frustrating and great learning experience. It is exactly what I have been looking for in my two courses. Thanks for creating it. " - Alfred Hawkins, Associate Professor, Marketing, Rockhurst University
"I was delighted when the simulation project was included in this course. Although I am also, just learning the game too, I think it is one of the most creative, enhanced, reality learning tools a university could offer students in any business marketing or management course. " - Dawn Bell, Instructor, Davenport University
"Please convey my appreciation to all of the staff at Marketplace for the outstanding train-the-trainer seminar. It was the best organized and conducted seminar that I have ever attended and offered a combination of learning, fun, food, and fellowship that I did not know was possible. We plan on using your products in both the fall and spring semester. " - Press York, Instructor
"My students were really pleased playing the game. I have been running simulations for students since 1977, and yours is by far the best. Congratulations. " - Prof. Jorge Ramón Pedroza, Tecnológico de Monterrey, Mexico
"Thanks again for your support in helping to provide a wonderful experience for my students in this course. Marketplace is again (as usual) an exciting and wonderful educational experience for both the students and the instructor. Although the level of the game used is quite advanced, I am finding that my undergraduate students (Juniors and Seniors) here at Southwestern University are able to deal with the simulation's complexities at a level that provides great challenges and an outstanding learning experience. Yes, their performance is not at the level of most graduate students, but, my outside VC evaluators of their business plans are impressed with the quality of their work products, presentation skills and enthusiam. Keep up the quality of your simulation! " - Ira Dolich Adjunct Professor Department of Economics and Business Southwestern University
"Great silmulation. Has come a long way since winter of '91...by golly! " - Ken Blawatt, Department of Management and Marketing, University College of the Cariboo, B.C., CA
"I have used Ernie Cadotte's Marketplace Simulation game for several years in an entrepreneurship series at Clemson University. In the first course in the series, students have extensive interactions with entrepreneurs and learn basic concepts. The second course involves applying concepts through the simulation; and the third course, which is by invitation, involves working with real businesses on new venture plans. The Marketplace Simulation game has been a wonderful addition to our curriculum. " - Caron St. John, Professor and Director, Spiro Center, Clemson University
"We greatly appreciate your support last week. It was a hectic residency week with the Chicago EMBA students but one that was an outstanding success. The simulation was well received. The students learned a great deal and were challenged. Thanks! " - Cassie Kline, Executive MBA Coordinator, University of Notre Dame
"The students are having interesting reactions to the simulation. One student that has been a C student to-date has become thoroughly immersed in the simulation and is starting to put everything together. The team I thought would do well hasn't been able to understand the cost-benefit of their decisions and is not doing well. I have been really surprised at what I have seen. " - Gordon Haym Assistant Professor Lyndon State College "The Marketplace game has proven to be a unique learning experience for my MBA students. It is an active, interactive approach to learning that effectively reinforces key marketing concepts. Almost 100% of the comments made on instuctor evaluations regarding the marketplace game have been positive and some students have inquired about playing the game solo. I strongly recommend trying the Marketplace game series. " - Michael T. Elliott, Associate Prof. of Marketing, University of Missouri - St. Louis "I have run more than 50 Marketplace games with close to 1,000 students in the last 5 years in the US and in Hong Kong. This is excellent way to wrap-up an MBA program because it pushes students to apply almost everything they learned in prior courses. It is often the highest ranked activity in our MBA program. You should have seen the excitement when students got their quarter 4 results tonight :-). Marketplace is adding great value to marketing education worldwide! " - Gary J. Gaeth, Associate Dean, School of Management, The University of Iowa "As always, thank you so much for all your assistance and good natured nurturing. The service you provide builds incredible product loyalty. I would not think of using a different game because of the quality of the game and your invaluable technical support. Thanks again! " - Jack Duncan, Professor and University Scholar in Management, University of Alabama at Birmingham "Thanks for the blast with the game competition again this year. Students loved it. Some say they wake up in the middle of the night thinking about their decisions. A bit obsessive perhaps, but they all learn a ton and a half about international business, and that's what I appreciate about your simulation. " - Cheryl Nakata, Assistant Professor of Marketing and International Business, University of Illinois at Chicago "Coincident with Florida International
University's celebration of its quarter century mark, the University has
just graduated its first Executive MBA class. I was scheduled to teach
one of the last two courses in our EMBA: Strategic Marketing Management,
and I was faced with a challenge. Our EMBA students had just concluded
more than 18 months of rigorous study; they had covered the traditional
academic fields through lectures, cases, guest speakers, field trips,
team presentations, and tutorials. How could they be stimulated to concentrate
on another 10 weeks of study when they were already planning their Spring
graduation party? - John Nicholls, Chair & Professor of Marketing, Florida International University "During the Spring semester, we had 34
EMBA students, in seven teams, play in Global Marketplace Internet Games.
As you know EMBA students want to use tomorrow what they learn today.
We did not have one criticism. 'Best experience of the program' was more
typical. We have incorporated the game into our new curriculum based on
this test. It will be a 3 credit hour course. The students participated
in the game in lieu of their independent study requirement. I told them
it would be as much, if not more work. - Jim Shapiro, Vice President, Enrollment Management, University of New Haven "The Executive MBA Program at the University of Rhode Island and an Extended Run of Marketplace. Our EMBA program is a weekend program which lasts 21 months. This program is delivered in three phases:
The first time we used Marketplace, we ran it just in Phase III (8 months). At the suggestion of EMBA students involved in this run of the simulation, we switched to running the game through Phase II and Phase III (12 months, 10 quarters of play). The idea was to have the game supplement the functional knowledge areas of Phase II and to provide a dynamic environment in which to examine organizational change and transformation in Phase III. Prior to running the game with the students, instructors in the functional areas were provided with an opportunity to play a few quarters of the game. They were also given the text material to see how their functional areas were incorporated into the structure of the game. Two weeks before the start-up of the game, the students were given operating manuals to read for the next weekend session. Three hours were then spent going over the basics of the game and helping the students prepare to make their initial decisions. Thereafter decisions were made on a monthly basis; meetings with the lead instructor were scheduled for every other decision period. During the first four quarters the marketing, finance, and management science faculty devoted some of their allotted time with the students to Marketplace topics. For instance, the finance instructor stressed the construction of the financial statements and incorporated other game-specific issues such as stock valuation into his assignments. On paper it sounds great, but does it work? Overall the students indicate that the simulation provides an added dimension to their studies. They like the integrative component which the simulation provides across all of their modules, not just the marketing areas. Stretching the game over 12 months provides the EMBA student with more time to digest the nuances of the game. In most cases this seems to help the teams that got off to a shaky start. From the faculty's perspective the game has also been well received. Though not all of the faculty involved in the EMBA program took advantage of the training session, the critical faculty members have included the necessary material in their sessions giving the game continuity. In addition, the faculty have commented that the simulation confronts the students with the implications of their strategic decisions, something which a case study cannot accomplish. Having used the game for two EMBA classes, we are considering restructuring the experience to include a more intensive startup We hope that by completing at least the initial 3 quarters over a long weekend session, the teams will get off to a more even start. If we go to this structure, the game will still run for 10 quarters but it would span only 10 months of the program." - Deborah E. Rosen, Department of Marketing, University of Rhode Island "We use the Marketplace simulation in our undergraduate, graduate and executive programs. Marketplace is mind-stretching, action-packed, user friendly and easy to administrate. We feel that it is the ideal experience to acquire a culture of value and measured performance. Marketplace is also very powerful to illustrate multi-disciplinary approaches to solving complex business issues at both strategic and tactical levels. During our in-house executive seminars, we consistently find that Marketplace largely contributes to forging stronger management teams, who share the same mental discipline and the same competitive spirit. On top of this, we have always been delighted by the Marketplace Support Team in Knoxville, who is extremely kind and useful in all circumstances and despite big time differences!" - Dominique Garval, Professor of Marketing, Ing, MSc, MBA, DEA, Reims Management School, France "The students LOVED the game so far, it has made them much more coherent as a group and even the far-eastern students are speaking up in class (normally unheard-of!). All the faculty teaching them have noticed the difference. It has also given those with little or no business experience something to relate their studies to." - Linda Peters, Course Director, MSc Business Management and MSc Marketing, University of East Anglia, United Kingdom "I taught two sections of MBAs using the
Windows version of Marketplace. The course at Florida International University
is a full three credit course that uses the simulation as the basis for
the course. I used the simulation and the readings book. - Ira Dolich, Florida International University "The students were very impressed with the level of complexity in the simulation." - Woody D. Richardson, Associate Professor, Department of Management, University of Alabama, Birmingham
"I want your entire team to know that this is the finest simulation we have ever used. Compared to scores that we have tested, adopted, and taught, Marketplace is the Gold Standard. Service is superb. The whole package moves the industry ahead like no other. " - John K. Clemens, Professor of Management, Hartwick College
"Having conducted simulations for the past 10 years and with over 1000 students, I have found that the Marketplace provides the most realistic and stimulating learning environment that I know of for integrating and applying marketing strategy concepts." - Greg Gundlach, University of Notre Dame
"The upgrades that allow me to monitor the progress of my students are phenomenal; I never guessed I could have so much information so readily available. Marketplace is the best teaching tool in business education." - Ron Decker, Management and Marketing Department, University of Wisconsin-Eau Claire "Just to let you know, the game was a real HIT with our fellow students, and we will definitely participate again next year (in the spring). The students just loved it. I am so pleased one of our teams (Cutting Edge) was recognized! That team was composed of two engineers and two management majors, and they did a wonderful job on their business plan turned in to us as well. Thanks for a GREAT experience." - Caron St. John, Associate Professor of Management, Clemson University, Director, Spiro Center "I'm a teacher from Poland and I use your excellent Marketplace program You have done great work. Congratulations." - Karol Kuczera, West Pomeranian Business School, Szczecin, Poland
"I asked each group to comment on the Marketplace as a study group during the last night of class. The students found the simulation more effective than case analysis assignments that they had in other classes. They felt the simulation was very effective in their learning how the functions of marketing fit together. In general, the Marketplace simulation was well received. It is an excellent addition to the course and could be an excellent means of achieving course objectives." - Warren Brown, Management Program, School of Extended Education, St. Mary's College, Moraga, CA
"Last night WVU conducted 'MPA Venture Capital Fair 2000' in support of the Marketplace Business Simulation. It was a wild success!" - Dick Riley, Assistant Professor, Department of Accounting, College of Business & Economics, West Virginia University
"Just a note to say that the service on the simulation has been well above what was expected." - Larry Lowe, Bryant College, Smithfield, RI
"Our friend, Chandra Parikh, is just back from his wanderings and couldn't speak highly enough about how well the weekend play of the game went with his French students. Obviously, given the difference in time one of your folks must have been up all night. Another example of your super service to users. " - Stanley J. Shapiro, Simon Fraser University, Canada
"The College of Computer Sciences and
Management in Rzeszow, Poland finds decision games such as Marketplace
of great significance and provides real added value in the teaching of
our students. We consider it important that in a transitional economy,
such as Poland's, they have the opportunity to experience the operation
of a market economy. From our evaluation of decision making games currently
available, we consider Marketplace to be one of the best. Games strategy
is now part of the course curriculum and we would like to include, as
part of the course programme, Marketplace." - Adam Piekara, Wyzsza Szkola Bankowa w Poznaniu, Poznan, Poland, National Louis University, Nowy Sacz, Poland |
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