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testimonials

Executive MBA student testimonials

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"In my opinion, the Marketplace simulation was the single most valuable learning experience in my entire MBA training. It helped pull together my finance, accounting, marketing, and operations knowledge into a coherent picture of how a business operates. Best of all, I came away with some strong insights into time-based competition that I could incorporate immediately into my present job."

Jeffrey R Davis
Rockwell Collins Department Manager
Flight Displays System Engineering
EMBA, University of Iowa

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"Please extend our thanks to all of the people that contributed to the Marketplace. All of us at the University of New Haven EMBA class enjoyed the challenge."

Doug Hungerford
EMBA, University of New Haven

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"I wanted to say again how impressive your simulation game is. I have played such a game twice before and this one is light years ahead of those. BASF runs one that I used to think was pretty good, but now it would seem like using DOS vs Windows NT. No comparison. Good luck with getting it updated and ready for market."

Mark McCall
EMBA, University of Tennessee

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"The Marketplace is the most thorough business simulation out today. It requires the combination of management, finance, accounting and marketing skills to be successful in the game. Competition is fierce and fast, so one must watch both their own products and the products of their competitors to keep the majority of the market share. The Marketplace is the closest simulation to real life that I have seen. It prepared me to make the decisions required to perform in the short run, while making the long term goals clearer and more attainable."

R. Ryan Calonge, Account Executive
Richard and Southern
EMBA, University of Tennessee

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Feedback from EMBA Students at Florida International University

" The instructor demonstrated an unusual concern for his students. His creativeness and dedication was demonstrated every class in the documentation provided as well as the guidance and support. Every number of The Lamp was long awaited and acclaimed by everybody. Excellent leadership and management style. Key learning: Everything. The simulation is a real 'compendium' of the program. Finance, Marketing and Manufacturing decisions are involved in every single class. Supporting material (Books) are also very good. The interaction of the class is also an incredible learning experience, because of the emotional reactions that the game generates among the participants. One change: Try to expand the game to 12 quarters instead of 8."

"John is the ideal instructor that a student expects to find at an executive MBA program. He is extremely professional and is very detailed. It was a great pleasure to be a student in his class. I strongly believe that he has enhanced the education of every student in the class. The class greatly appreciates the effort that he has taken with us. Thanks for an incredible semester!!! Key learning: Everything!!! The course touched on all the issues that we addressed throughout the entire program. One Change: Make the class the entire day so that the simulation could run through 16 quarters. It would enhance the experience."

"Excellent!!!! Hard work...Very impressive to observe such hard work from a professor. Outstanding personality...In this class it all came together; however, the Prof. was fantastic. Key learning: Everything!!!!! Learned more about finance than in the actual finance course...There should be a finance simulation course. One Change: Make it go all the way to the 12th quarter....full day."

"This course was one of the better ones. The only thing I would change is to allow this course to be the only one for a quarter. This way we would be able to play for 16 quarters instead of eight. This course does require outside meetings with the team. One Change: Let it be the only course for a quarter."

"Dr. Nicholls was the perfect instructor for this course. He showed a great deal of dedication and concern for the students and the course. He went out of his way to make the simulation experience a memorable one. He dedicated a great deal of his to the class; and it showed. Key learning: The class was the perfect way to end the program. It brought together everything we had learned during the previous semesters and gave us the closest classroom experience to the business world. Important themes are too numerous to mention. One Change: I only wish we had the time to make decisions for 10-12 quarters. The 8 quarters were very educational, but certain strategies would require several more quarters of simulation."

EMBA
Florida International University

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"I wanted to take a moment to sincerely thank you for the program you put on for us at Iowa last week. I too am one of those guys that have survived in a career without intimate knowledge of finance and accounting. The Marketplace program helped me see how it all fits together and which piece of the big puzzle I have effect over. I know our team learned a lot about each other as well as learning from the other teams."

Dave Garton, Marketing Manager
John Deere Rental Marketing
EMBA, University of Iowa

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