"The simulation is very easy to use. It guides the student through the decision-making process in a well developed and logical manner. It minimizes frustration with the logistics and allows the student to concentrate on the learning process. The point and click is completely compatible with existing technology and it is a helpful tool as they navigate through the game. The on-line help files are timely and helpful. They eliminate a large amount of questions for the instructor. "
- Alfred Hawkins, Associate Professor of Marketing, Rockhurst University
"The Marketplace simulation was outstanding. So many wonderful learning experiences. We had a very useful debriefing session and the learning points students noted were really encouraging. No question l will use the Marketplace simulation again. It was a very positive experience for everyone and I VERY much appreciate the excellent help all the support staff gave in making it work for a novice like me. "
- Linda Gerber, University of Texas-Austin
"You folks are incredible.Truly virtual and global.The students love it and technology wise it's great.Thank you for all you do."
- Dr. Bonita Barger, University of Management and Economics, Lithuania
"... the epitome of great service. Responsive, concise, helpful, and courteous. Thanks for putting together such a great service organization. "
- Terry Holmes, Murray State University
"We are doing an elective that is just the Marketplace game. The second year students requested it, after hearing about how much the first year students enjoyed the game. "
- Barb Flynn, MBA Director, Wake Forest University
"I have used Marketplace for about one and a half years and am very happy with it. In addition to using it regularly in my global strategy course, I used it in a virtual new business strategy class during the Interterm in December. It was great! Thanks! "
- Bahman Paul Ebrahimi, Ph.D., Department of Management, University of Denver
"The students loved the Supply Chain and Channel Management Game. The course evaluations were the highest in the program for the semester! I was told by several students that the course was challenging and of great value. Just what we wanted."
- Chris Ellis, Florida International University
"Thank you for the support, I am going to use your company as an example of good customer service in my class. "
- Nicolas Bertrand, HEC, Montreal Canada
"I love the way that a simulation can capture students' attention and get them engaged. That's when they learn the most. So your Strategic Marketing game is doing its job! "
- Kate Mackie, Instructor, Univ of Texas-Austin
"I was delighted when the simulation project was included in this course. Although I am also, just learning the game too, I think it is one of the most creative, enhanced, reality learning tools a university could offer students in any business marketing or management course. "
- Dawn Bell, Instructor, Davenport University
"Please convey my appreciation to all of the staff at Marketplace for the outstanding train-the-trainer seminar. It was the best organized and conducted seminar that I have ever attended and offered a combination of learning, fun, food, and fellowship that I did not know was possible. We plan on using your products in both the fall and spring semester. "
- Press York, Instructor
"The instructor work, from my perspective is non-existent. The process of registering on the web, submitting the decisions on the web, and receiving the results on the web eliminates the bothersome housekeeping details for the instructor. The balanced scorecard, the test bank, and the powerpoint presentation make grading and administering the simulation quite easy.
In conclusion, it is a great product! "
- Alfred Hawkins, Associate Professor of Marketing, Rockhurst University
"My students were really pleased playing the game. I have been running simulations for students since 1977, and yours is by far the best. Congratulations. "
- Prof. Jorge Ramón Pedroza, Tecnológico de Monterrey, Mexico
"Thanks again for your support in helping to provide a wonderful experience for my students in this course. Marketplace is again (as usual) an exciting and wonderful educational experience for both the students and the instructor."
- Ira Dolich, Adjunct Professor, Department of Economics and Business, Southwestern University
"Great silmulation. Has come a long way since winter of '91...by golly! "
- Ken Blawatt, Department of Management and Marketing, University College of the Cariboo, B.C., CA
"I have used Ernie Cadotte's Marketplace Simulation game for several years in an entrepreneurship series at Clemson University. In the first course in the series, students have extensive interactions with entrepreneurs and learn basic concepts. The second course involves applying concepts through the simulation; and the third course, which is by invitation, involves working with real businesses on new venture plans. The Marketplace Simulation game has been a wonderful addition to our curriculum. "
- Caron St. John, Professor and Director, Spiro Center, Clemson University
"We greatly appreciate your support last week. It was a hectic residency week with the Chicago EMBA students but one that was an outstanding success. The simulation was well received. The students learned a great deal and were challenged.
- Cassie Kline, Executive MBA Coordinator, University of Notre Dame
"I think the simulation definitely maximizes student learning. The decisions that the student faces are very realisitic and simulate the same kind of decisions faced by marketing managers in organizations. I really like the idea of phasing new material in gradually so it can be assimilated over a period of time, thus avoiding information overload. I think the reinforcement of the new material is also very important in the simulation. It allows for the "germination" period that is so important to learning in simulated environments. "
- Alfred Hawkins Associate Professor of Marketing, Rockhurst University
"The students are having interesting reactions to the simulation. One student that has been a C student to-date has become thoroughly immersed in the simulation and is starting to put everything together. The team I thought would do well hasn't been able to understand the cost-benefit of their decisions and is not doing well. I have been really surprised at what I have seen. "
- Gordon Haym Assistant Professor Lyndon State College
"The Marketplace game has proven to be a unique learning experience for my MBA students. It is an active, interactive approach to learning that effectively reinforces key marketing concepts. Almost 100% of the comments made on instuctor evaluations regarding the marketplace game have been positive and some students have inquired about playing the game solo. I strongly recommend trying the Marketplace game series. "
- Michael T. Elliott, Associate Prof. of Marketing, University of Missouri - St. Louis
"I have run more than 50 Marketplace games with close to 1,000 students in the last 5 years in the US and in Hong Kong. This is excellent way to wrap-up an MBA program because it pushes students to apply almost everything they learned in prior courses. It is often the highest ranked activity in our MBA program. You should have seen the excitement when students got their quarter 4 results tonight :-).
Marketplace is adding great value to marketing education worldwide! "
- Gary J. Gaeth, Associate Dean, School of Management, The University of Iowa
"As always, thank you so much for all your assistance and good natured nurturing. The service you provide builds incredible product loyalty. I would not think of using a different game because of the quality of the game and your invaluable technical support.
Thanks again! "
- Jack Duncan, Professor and University Scholar in Management, University of Alabama at Birmingham
"Thanks for the blast with the game competition again this year. Students loved it. Some say they wake up in the middle of the night thinking about their decisions. A bit obsessive perhaps, but they all learn a ton and a half about international business, and that's what I appreciate about your simulation. "
- Cheryl Nakata, Assistant Professor of Marketing and International Business, University of Illinois at Chicago
"Although I was familiar with several possible alternatives, the one that appealed to me was Ernie Cadotte's Marketplace. The appeal of the Marketplace simulation was manifold: considerable marketing detail (such as sales, advertising, segmentation, pricing); a range of strategic activities besides marketing (such as production, accounting, finance, banking, and management); its interface had been revamped and streamlined; support from the folks from the Marketplace team was incomparable."
- John Nicholls, Chair & Professor of Marketing, Florida International University
"As far as real life applicability of the game, I played the game last summer and found it very realistic. In my first career I was the VP of Pricing and Planning for Xerox. I was also in sales, marketing and operations for Xerox and IBM. The game tracks the real world very well."
- Jim Shapiro, Vice President, Enrollment Management, University of New Haven
"Overall the students indicate that the simulation provides an added dimension to their studies. They like the integrative component which the simulation provides across all of their modules, not just the marketing areas. Stretching the game over 12 months provides the EMBA student with more time to digest the nuances of the game. In most cases this seems to help the teams that got off to a shaky start."
- Deborah E. Rosen, Department of Marketing, University of Rhode Island
"We use the Marketplace simulation in our undergraduate, graduate and executive programs. Marketplace is mind-stretching, action-packed, user friendly and easy to administrate. We feel that it is the ideal experience to acquire a culture of value and measured performance.
Marketplace is also very powerful to illustrate multi-disciplinary approaches to solving complex business issues at both strategic and tactical levels.
During our in-house executive seminars, we consistently find that Marketplace largely contributes to forging stronger management teams, who share the same mental discipline and the same competitive spirit.
On top of this, we have always been delighted by the Marketplace Support Team in Knoxville, who is extremely kind and useful in all circumstances and despite big time differences!"
- Dominique Garval, Professor of Marketing, Ing,
MSc, MBA, DEA, Reims Management School,
"We are always talking about integration in our program, but this experience really forces the students to integrate in order to be successful. The other great thing is that it is possible for all teams to "go to hell" together. It is an excellent measure of successful integration. I started negotiations last night and they were very successful. It is a great added touch to the game. The business plan is a great tool for "forcing" them to integrate at that point in time, all the concepts that they have dealt with to quarter 5. I could see a lot of "lightbulbs" go on during their business plan presentation.
On the undergraduate level, they find that it pulls together all of the courses they have had in the program. They find it both challenging and motivating. I am particularly impressed with how much it has helped them understand the production function. It is exactly what I have been looking for in my two courses."
- Alfred G. Hawkins, Associate Professor of Marketing, Rockhurst University, Kansas City, KS.
"The students LOVED the game so far, it has made them much more coherent as a group and even the far-eastern students are speaking up in class (normally unheard-of!). All the faculty teaching them have noticed the difference. It has also given those with little or no business experience something to relate their studies to."
- Linda Peters, Course Director, MSc Business Management and MSc Marketing, University of East Anglia, United Kingdom
"I have extensive experience with MARKSTRAT and several other simulations. This was my first experience teaching Marketplace and I am extremely pleased with the program and the support I received from Ernie and his team."
- Ira Dolich, Florida International University
- Woody D. Richardson, Associate Professor, Department of Management, University of Alabama, Birmingham
"I want your entire team to know that this is the finest simulation we have ever used. Compared to scores that we have tested, adopted, and taught, Marketplace is the Gold Standard. Service is superb. The whole package moves the industry ahead like no other. "
- John K. Clemens, Professor of Management, Hartwick College
"Having conducted simulations for the past 10 years and with over 1000 students, I have found that Marketplace provides the most realistic and stimulating learning environment that I know of for integrating and applying marketing strategy concepts."
- Greg Gundlach, University of Notre Dame
"The upgrades that allow me to monitor the progress of my students are phenomenal; I never guessed I could have so much information so readily available. Marketplace is the best teaching tool in business education."
- Ron Decker, Management and Marketing Department, University of Wisconsin-Eau Claire
"Just to let you know, the game was a real HIT with our fellow students, and we will definitely participate again next year (in the spring). The students just loved it. I am so pleased one of our teams (Cutting Edge) was recognized! That team was composed of two engineers and two management majors, and they did a wonderful job on their business plan turned in to us as well. Thanks for a GREAT experience."
- Caron St. John, Associate Professor of Management, Clemson University, Director, Spiro Center
- Karol Kuczera, West Pomeranian Business School, Szczecin, Poland
"I asked each group to comment on Marketplace as a study group during the last night of class. The students found the simulation more effective than case analysis assignments that they had in other classes. They felt the simulation was very effective in their learning how the functions of marketing fit together.
In general, the Marketplace simulation was well received. It is an excellent addition to the course and could be an excellent means of achieving course objectives."
- Warren Brown, Management Program, School of Extended Education, St. Mary's College, Moraga, CA
- Dick Riley, Assistant Professor, Department of Accounting, College of Business & Economics, West Virginia University
- Larry Lowe, Bryant College, Smithfield, RI
"Our friend, Chandra Parikh, is just back from his wanderings and couldn't speak highly enough about how well the weekend play of the game went with his French students. Obviously, given the difference in time one of your folks must have been up all night. Another example of your super service to users. "
- Stanley J. Shapiro, Simon Fraser University, Canada
- G. Walter Wang, Penn State University
"The College of Computer Sciences and Management in Rzeszow, Poland finds decision games such as Marketplace of great significance and provides real added value in the teaching of our students. We consider it important that in a transitional economy, such as Poland's, they have the opportunity to experience the operation of a market economy. From our evaluation of decision making games currently available, we consider Marketplace to be one of the best. Games strategy is now part of the course curriculum and we would like to include, as part of the course program, Marketplace."
- Adam Piekara, Wyzsza Szkola Bankowa w Poznaniu, Poznan, Poland, National Louis University, Nowy Sacz, Poland
"I have been using the Marketplace simulation for over 2 years now in my graduate marketing class with great results. It is my favorite class to teach. I receive very high student evaluation scores and the students say they really enjoy the class and feel that they learn a great deal. "
- Bryan Hayes, Mississippi College
- John Bing, Lehigh Valley College
"It's being able to call on you and the others in the Marketplace organization that makes it such a joy to work with this simulation - that and the quality of the game, of course. But that would not matter if the support was not there. Thanks for making this all work! "
- Linda Gerber, The University of Texas-Austin
"Ernie (Cadotte), you have an excellent learning tool – I appreciate the support that you and your staff have given me in getting this approach launched at Grand Canyon University. I really believe that it is helping to make me a more effective instructor. "
- Kevin McClean, Grand Canyon University
- Paola Adrianza, IESA, Venezuela
- Ronda Taylor, Ivy Tech Community College