Supply Chain and Channel Management Simulations

What is Marketplace Live?

Marketplace Live screenshot of brand design workspace

A family of visually rich, web-based simulations
An award-winning experiential learning tool

Let your students experiment with supply chain and channel management strategies in an engaging game-like exercise. They launch new products to the market and manage the entire supply chain. Learning content is gradually and purposefully introduced as the market develops and business-to-business relationships evolve.

Available Simulations for Supply Chain and Channel Management

Fundamentals of Supply Chain Management
Supply chain (logistics) and channels courses.
Fundamentals of Channel Management
Channel management and logistics courses
Xtreme Supply Chain Management
Most advanced supply chain (logistics) courses
Supply Chain and Channel Management
Advanced supply chain (logistics) and channels courses at either the undergraduate or graduate level


Instructor Benefits

instructor interface of Marketplace Live software
Easy to setup and manage
  • No software to download
  • Point and click game setup
  • Sample syllabus, presentations, coaching tips and more
  • Fast turnaround of quarterly results
Quick ways to stay informed
  • Strategic highlights of decisions
  • Results summaries
  • Automated coaching assistant to identify player weaknesses and opportunities to improve
Rigorous yet easy grading
  • Performance measured by Balanced Scorecard
  • Online peer evaluations
  • Automated tool that ranks and grades student performance
  • Online, objective assessment

Student Benefits

report screen within Marketplace Live student software
  • Access the simulation from any device with an Internet connection
  • Learn to start up and run a new venture with performance-based management
  • Promote better decision making by managing an integrated business
  • Build confidence and experience by testing ideas and learning from the results 
  • Focus on the bottom line and delivery of customer value
  • Develop strategic planning and tactical execution skills using market data and competitive signals to adjust responses


Core Content

Business Relationships Relationships are free to form and dissolve. Negotiating and contracting are required to achieve success. Students learn the pros and cons of short-term transactions and longer-term relationships. 
Manufacturing Supplier teams strive to fulfill the order requirements of their resale partners at the lowest possible cost. They schedule production, manage inventory, work on quality control, and invest in capacity expansions to attract partners. 
Marketing & Sales Reseller teams are responsible for creating demand by developing, pricing, promoting, and distributing a portfolio of brands. To satisfy this demand, they manage purchasing decisions across multiple suppliers.
Accounting/Finance All students analyze financial statements, profitability reports, and industry financial ratios in order to manage operations, cash, and profits. They plan the firm's finances with pro forma accounting and making investment and loan decisions.
Instructor Involvement Instructor/student interaction is encouraged. Students are highly receptive to coaching, targeted lectures, and exercises that enhance their strategic planning and management skills.
A variety of these resources are provided to help instructors. In contrast, little effort is required to help students with Marketplace Live. Decisions are self-guided with an intuitive interface, lectures, contextualizing videos, and detailed help files. A Balanced Scorecard is used for student feedback, management by the numbers, and grading.

Key Differences

Simulations Fundamentals of Supply Chain Management Fundamentals of Channel Management Xtreme Supply Chain and Channel Management Supply Chain and Channel Management
Description Students learn to execute a supply chain strategy by dividing into suppliers or distributers. They balance short-term gain against longer-term commitments and benefits. Similar to Fundamentals of Supply Chain Management but adds two sales channel options: brick and mortar sales outlets and e-commerce. Similar to Fundamentals of Supply Chain Management simulation but it also includes a Risk Management module that introduces turbulent socio-economic conditions that could destabilize critical aspects of the supply chain.  Similar to Fundamentals of Channel Management simulation but allows more time to explore and develop longer-time relationships.
Typical courses Supply chain and logistics  Channel management Advanced supply chain Advanced supply chain and channel management
Educational level Third or Fourth year undergraduate students. Introductory courses at the master’s level are also viable. MBA, EMBA and possibly advanced undergraduate students
Decision rounds 4 decision rounds of 2-3 hours 4 decision rounds of 3 hours 6 decision rounds of 3-3.5 hours
Class size 20 to 40 students. The optimal game size is 4-6 teams of 3-5 students, up to 8 teams are possible. Parallel games work well with larger classes, as many as 30 games of 30 students have been played simultaneously.
Languages English

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