Marketplace® Live has 5 Strategic Management simulations available for Capstone courses.
Each simulation contains a special focus within a full, strategic management experience. The storyline for each simulation is similar—students not only face the challenge of building a startup enterprise but also experience the rigorous ebb and flow of strategically managing a business. They gain entrepreneurship acumen by combining previously-acquired classroom knowledge with the challenges of a dynamic simulation experience.
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Available Simulations for Strategic Management
Capstone course in business or a course with a heavy strategy component.
Integrative business courses with a focus on business ethics or corporate governance
|Simulations||Strategic Management||Strategic e-Commerce||Strategy and Business Policy||Conscious Capitalism||Integrated Business Management|
|Description||Focuses on the development and management of business strategy across all functional areas and over time. Extensive use of the tools of management is required for success.||Builds on Strategic Management with a focus on developing and growing a web channel.||Builds on Strategic Management with a focus on formal strategic planning. Templates are provided for strategic analysis, strategy specification, tactical execution, and real-time tactical control.||Builds on Strategic Management with a focus on Conscious Capitalism. Students consider all of the firm’s stakeholders and deal with HR, ethical, environmental, and sustainability issues.||Provides a deep understanding of the entire business enterprise in the global market. Students must deal with complex strategic and tactical issues across all functional areas. Success requires the use of a wide variety of business concepts and analytics.|
|Typical courses||Capstone business courses||Internet business course, capstone courses||Capstone business courses with a strong strategic focus||Corporate governance, capstone, and entrepreneurship courses||Capstone, integrative business courses|
|Educational level||Third and fourth year undergraduates. Introductory courses at the master’s level are also viable.|
|Decision rounds||6 decision rounds of 1.5 to 2 hours||6 decision rounds of 2 to 2.5 hours||6 decision rounds of 2 to 3 hours||8 decision rounds of 3 to 3.5 hours|
|Class size||20 to 40 students. The optimal game size is 4-6 teams of 3-5 students, up to 8 teams are possible. Parallel games work well with larger classes, as many as 30 games of 30 students have been played simultaneously.|
|Languages||English•, Spanish•, Chinese (Simplified)•||English, Chinese (Simplified)||English||English, Polish, Russian||English, Polish|
|• Compete against classmates or computer (all games playable against classmates)|