Strategic Management Simulations

Marketplace® Live has 5 Strategic Management simulations available for Capstone courses.

Each simulation contains a special focus within a full, strategic management experience. The storyline for each simulation is similar—students not only face the challenge of building a startup enterprise but also experience the rigorous ebb and flow of strategically managing a business. They gain entrepreneurship acumen by combining previously-acquired classroom knowledge with the challenges of a dynamic simulation experience.

Screen shot of HR decision workspace

Screen shot of Market Share overview within a tactical plan

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Available Simulations for Strategic Management

Strategic Management
Strategic management courses
Strategic E-Commerce
e-commerce courses
Strategy and Business Policy
Capstone course in business or a course with a heavy strategy component.
Conscious Capitalism
Integrative business courses with a focus on business ethics or corporate governance
Integrated Business Management
Integrative business courses


Key Differences

Simulations Strategic Management Strategic e-Commerce Strategy and Business Policy Conscious Capitalism Integrated Business Management
Description Focuses on the development and management of business strategy across all functional areas and over time. Extensive use of the tools of management is required for success.  Builds on Strategic Management with a focus on developing and growing a web channel. Builds on Strategic Management with a focus on formal strategic planning. Templates are provided for strategic analysis, strategy specification, tactical execution, and real-time tactical control. Builds on Strategic Management with a focus on Conscious Capitalism. Students consider all of the firm’s stakeholders and deal with HR, ethical, environmental, and sustainability issues. Provides a deep understanding of the entire business enterprise in the global market. Students must deal with complex strategic and tactical issues across all functional areas. Success requires the use of a wide variety of business concepts and analytics.
Typical courses Capstone business courses Internet business course, capstone courses Capstone business courses with a strong strategic focus Corporate governance, capstone, and entrepreneurship courses Capstone, integrative business courses
Educational level Third and fourth year undergraduates. Introductory courses at the master’s level are also viable. 
Decision rounds 6 decision rounds of 1.5 to 2 hours 6 decision rounds of 2 to 2.5 hours 6 decision rounds of 2 to 3 hours 8 decision rounds of 3 to 3.5 hours
Class size 20 to 40 students. The optimal game size is 4-6 teams of 3-5 students, up to 8 teams are possible. Parallel games work well with larger classes, as many as 30 games of 30 students have been played simultaneously.
Languages English, Spanish, Chinese (Simplified) English, Chinese (Simplified) English English, Polish, Russian English, Polish
  Compete against classmates or computer (all games playable against classmates)

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