Strategic Management

The Strategic Management simulation lets your students experience the management of a business strategy in a competitive business environment. They begin with the assessment of the market opportunities and formulation of their initial business strategy.

Over the course of several decision periods your students will learn to make adjustments to their strategy as they react to the customer feedback, constantly changing market conditions and increasing competitive pressures.


This strategy game exposes your students to all the functional areas of business including:

  • Marketing
  • Product Development
  • Fundamentals of Manufacturing
  • Accounting
  • Fundamentals of Finance
  • Financial Analysis
  • Business Partner Negotiations
  • Human Resource Management
  • e-Commerce


In the Strategic Management game, your students are provided with the seed capital to start up their business. They have limited financial resources and complete accounting responsibility. They build a factory, open up distribution channels, design brands, as well as advertising and web marketing campaigns. They hire workers and decide on the compensation packages, deal with demand projections and the basic concepts of production scheduling. After several quarters in business, your students’ firms can receive additional funding from the Venture Capitalists. They can invest this money in new R&D, bring out improved products, expand their distribution and production capacity in order to maximize their business performance.

Target courses

  • Strategic Management
  • Business Policy
  • Capstone Business Courses

Time frame

6 rounds, with each round taking 1½ to 2 hours per student.


Grading is based on the balanced scorecard that measures profitability, customer satisfaction, market share in the targeted market segments, human resource management, asset management, financial risk, preparedness for the future and wealth.

Play options

The students can compete against their peers.


English, Spanish and Chinese (Simplified) - "Play against Peers" option

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