Simulations for
Core Business Courses

What is Marketplace Live?

Marketplace Live screenshot of brand design workspace

A family of visually rich, web-based simulations
An award-winning experiential learning tool

Let your students experiment with business strategies in an engaging game-like exercise. They launch new products to the market and manage the entire product life cycle, from introduction to growth to maturity. Learning content is gradually and purposefully introduced as the market evolves.

Available Simulations for Core Business Courses

Business Primer
Introductory business courses
Business Fundamentals
Introductory business courses
Introduction to Business and Strategy
First course in business, strategy and/or business policy courses
Introduction to Marketing
Marketing principles and introductory marketing courses
Introduction to Accounting and Finance 
Introductory courses in accounting


Instructor Benefits

instructor interface of Marketplace Live software
Easy to setup and manage
  • No software to download
  • Point and click game setup
  • Sample syllabus, presentations, coaching tips and more
  • Fast turnaround of quarterly results
Quick ways to stay informed
  • Strategic highlights of decisions
  • Results summaries
  • Automated coaching assistant to identify player weaknesses and opportunities to improve
Rigorous yet easy grading
  • Performance measured by Balanced Scorecard
  • Online peer evaluations
  • Automated tool that ranks and grades student performance
  • Online, objective assessment

Student Benefits

report screen within Marketplace Live student software
  • Access the simulation from any device with an Internet connection
  • Learn to start up and run a new business with performance-based management
  • Promote better decision making by managing an integrated business
  • Build confidence and experience by testing ideas and learning from the results 
  • Focus on the bottom line and delivery of customer value
  • Develop strategic planning and tactical execution skills using market data and competitive signals to adjust responses


Core Content

Marketing Develop, price, and promote a portfolio of brands using strategies based upon segment needs, market size, and price points.
Sales Create global expansion strategy based on market potential, costs, and available resources.
Manufacturing Project demand, schedule production, and invest in capacity expansions. Manage inventory, lost sales, and excess capacity.
Accounting/Finance Review basic financial statements, brand profitability reports, and industry financial ratios in order to manage operations, cash, and profits. Plan the current period’s finances with automated pro forma accounting and simplified investing and lending.
Human Resources Create compensation packages, including employee benefits, and affect employee productivity.
Entrepreneurship Start up and run a new venture. Students face new issues, decisions, and information as they naturally unfold over the life-cycle of the company/product.
Instructor Involvement Very little effort is required. The simulations illustrate and reinforce the major concepts of most introductory business courses. Lectures can tie together student experiences and course content, but they are not needed. No hand-holding. All simulations are designed to be self-study exercises. Student work is self-guided with an intuitive interface, lectures, contextualizing videos, and detailed help files. A Balanced Scorecard is used for student feedback, management by the numbers, and grading. A variety of presentations, coaching tips, and exercises are provided if an instructor wishes to more specifically tie management theory and practice to the simulation.

Key Differences

Simulations Business Primer Business Fundamentals Introduction to Business and Strategy Introduction to Marketing Introduction to Accounting and Finance
Description Highlights business basics for a holistic overview. Business Primer will give your students a taste of business– to excite them about choosing business as a major. Based on Business Primer, but introduces more marketing and sales issues, adding some complexity to manufacturing, finance, and accounting. Business Fundamentals with additional quarters of play, R&D investment decisions, and debt/equity choices.  Teaches the basics of management and strategy. Introduces basic marketing concepts. Based on customer needs, students develop a marketing strategy and brand, price, and promotion tactics. Continually testing the market, they progressively advance their marketing skills as they learn how to profitably serve a market. Illustrates accounting basics in the context of a complete enterprise. Students are challenged with resource allocation, cash flow management, profitability analysis, pro forma accounting, and financial ratios analysis.
Typical courses Introductory business courses Introductory and business courses, and strategy or policy courses Marketing principles courses, often core curriculum Introductory accounting courses
Educational level 1st or 2nd year
Novices, even non-majors or high school seniors
1st or 2nd year
Gives business students their first taste of business
2nd or 3rd year
More advanced business students
1st or 2nd year
Novices, even non-majors or high school seniors
1st or 2nd year
Demonstrates how accounting affects business
Decision rounds 4 decision rounds of 30 to 60 minutes 6 decision rounds of 60 to 75 minutes 6 decision rounds of 30-60 minutes
Class size Small to large classes (1000+) Smaller classes Small to large classes (1000+)
Languages English, Spanish, Korean, Russian English, Spanish, Portuguese (Brazil), Lithuanian, Polish,  Chinese (Simplified), Korean English, Spanish, Portuguese (Brazil), Polish, Russian English, Spanish, Portuguese (Brazil),  Polish, Russian English, Spanish
  Compete against classmates or computer

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