Marketplace Business Simulation

Web Marketplace Business Simulations

Effective business performance requires effective training.

The Marketplace Simulation is the business “flight simulator” designed to teach participants the integrative aspects of business, instill the importance of teamwork and to provide an exciting business-training tool.

It immerses participants into a virtual business world where they build an entrepreneurial firm by managing a marketing department or even the entire firm. You are in charge of your own company, responsible for all decision making and ultimate success or failure.

In competition with other virtual companies, Marketplace Business Simulation facilitates educators and trainers looking for a new and innovative way to teach business concepts and principles.

We invite you to read a free copy of The Next Step in Management Training - a paper by Dr. Ernest R. Cadotte, the author of the Marketplace Business Simulation, on the use of business simulations in management training.


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Web Marketplace highlights

		Hands-on learning
		Participants execute true-to-life marketing and business decisions. The virtual business environment stimulates the competitive spirit, which in turn drives the learning.

		Effective learning strategy
		The participants start a marketing department or a new venture and build the business. New managerial content is being phased in as it becomes relevant. The incremental approach with frequent repetition allows participants to gradually absorb the entire complexity of the business process.

		Family of simulations
		Marketplace offers a set of simulations with different levels of difficulty and disciplinary emphasis. Each simulation is designed for a specific business course or a corporate training course.

		Focus on the big picture
		The participants deal with marketing and business fundamentals and the interplay between marketing, operations, finance, accounting, and team management. Over the course of the exercise, their understanding of the connections among the functional areas of business grows at an exponential rate.

		Easy to setup, little or no administration work
		The Marketplace Processing Center will set up your simulation game according to your specifications and then handle the game administration. The simulation participants will use an Internet browser and their password to login to the simulation from any computer connected to the Internet.

		Easy to use
		Web Marketplace has an intuitive look and feel. The step-by-step directions guide the user through the tasks they need to complete within each decision period.

		Easy to monitor participants' progress
		As an instructor, you have an instant access to the assignments of the participants online. You can trace the activity of every single player. Web Marketplace automatically evaluates their performance to simplify the final grading process.