Experiencing Marketing at the Marketplace

The Experiencing Marketing at the Marketplace business simulation allows your students to develop and execute a complete marketing strategy, including brand design, pricing, ad copy design, media placement, distribution, and sales force management. Students receive information on customer needs and wants, plus feedback on customer satisfaction with brands, prices and advertising. They also obtain information on competitive tactics, brand profitability and firm profitability, all of which can help them to skillfully adjust their marketing strategy. Students can play against computer-generated competitors or classmates. The web based exercise challenges students to make tough marketing-based decisions in a competitive, fast-paced market where the customers are demanding and the competition is working hard to increase market share. Students spend 3.5 to 5 hours to complete the entire 6-period exercise. They are graded using a balanced scorecard that measures profitability, customer satisfaction and market share in targeted segments.

Instructor materials

Note: The icon denotes a downloadable file. Typically it is a MS PowerPoint, MS Word or Adobe PDF file. To save the file you need to right click the icon and choose "Save Link As..." or "Save Target As..." menu.

Game specific

Intoduction to simulation scenario: Experiencing Marketing at the Marketplace

General

Coaching tips, Syllabus, Presentations, Student manual, Test bank, Balanced Scorecard, Grading Guidelines, etc.
Flash demo: slow Internet connection, fast Internet connection (includes audio). You can download the FREE Flash Player here.
Outline of Marketing Plan for Second Year to be presented to Corporate Headquarters
Team formation - the Marketplace draft

How to order

To order you need to contact the South-Western rep from your area.

How to locate your South-Western Publishing sales rep

You can locate a South-Western rep by using the South-Western Rep Finder or contact us and we will be glad to help you find a South-Western Rep in your area.

FAQs

How do I design my game?
How do I monitor my students progress?
How do my students sign up for the game?
How do my students play the game?
Can teams be deleted/added once the game is created?
Web Instructor FAQs
Web Marketplace Teams software FAQs

Contact us

Contact Jeanine Schmierbach and request an evaluation game.