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Intensive courses for corporations

A favorite format is a 1, 2, 3 or 4-day intensive course. 1 or 2-day courses focus on marketing tactics and strategies; 3-day courses focus on integrated business management; and 4-day courses focus on strategic corporate management. We can customize the seminar to emphasize marketing, accounting, operations, finance and/or teamwork and leadership development.

"I feel that the skills and abilities that your game calls out for to be successful are the very skills needed to survive in business today and that makes the entire exercise highly relevant to what we all do 40+ hours per week!"
James Ickes, Rockwell International Corporation

Our intensive courses are similar to the Berlitz method for learning languages. They require the total involvement in the learning process; participants eat, breathe, and sleep integrated business management. This approach ensures that the important concepts, on which the training is focused become a part of the natural thinking of your managers.

In the Marketplace exercise, functional silos do not exist. The Marketplace firm is small enough that everyone pitches in and helps each other. The marketing manager sits next to the operations manager who sits next to the finance manager. Each manager provides input into the decisions of the others. This clarifies the linkages between functional areas.The outcome is that participants see how their decisions can affect the performance of others and the organization as a whole.

The intensive format also encourages cross-fertilization of ideas. On any important decision, there is considerable opportunity to discuss and debate the available options, tradeoffs, conflicts and potential outcomes.


	Prof. Ernest Cadotte (second from left) with a team of senior managers during the Integrated Business Management seminar at TVA.

Another advantage is that feedback is immediate. Once the team members have submitted their business decisions, they learn almost immediately how well they did in terms of financial performance, competitive position, and customer satisfaction. This immediate feedback is a powerful way to encourage sound business thought and discourage unsuccessful business practices. Just as important, participants learn to use the tools of management to diagnose their situation and develop strategies and tactics to improve it.

Finally, intensive learning brings out the competitive spirit in all participants. Even the most reserved individuals find themselves caught up in this desire to "win." This competitive spirit drives the learning. The focus is on outsmarting friends and co-workers in a friendly competitive game. The teams feed off each other as each one jockeys for position, and bragging rights. Learning takes place as a necessity to master the game and perform better than the other teams.

Please contact us for a price quote.

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