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Introduction to Marketing simulation

Target courses: The Introduction to Marketing simulation is designed for the marketing principles and introductory marketing courses. It introduces the participant to the basic concepts of marketing.

Content: The decision content includes market opportunity analysis, brand development, advertising, pricing and basic sales force management decisions. It also includes a simplified profit analysis.

Time frame: The game is set for 6 decision rounds, with each round taking 30 minutes to one hour to complete.

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Also available in Marketplace Live - the new version with a realistic, 3D environment

The 15 minute demo below highlights the main decision areas of this simulation.

NOTE: The following demo is a Flash movie. You need to have Macromedia Flash MX Player installed in order to view it. If you can see a little animated word "demo" below, then your browser is set up to view the Flash demos.

If you can not see the animation, you can download the FREE Flash Player here.

	Demo for slow Internet connection		Demo for fast Internet connection
	(no audio)		(with audio)

More details: This web based exercise challenges students to make realistic marketing and business decisions in a competitive, fast-paced market.

It allows your students to develop and execute a complete marketing strategy, including brand design, pricing, ad copy design, media placement, distribution, and sales force management. Throughout the exercise, students receive information on customer needs as well as a feedback on customer satisfaction with brands, prices and advertising. They discover how their actions reflect in both brand profitability and firm profitability. Simulation participants learn to study competitive tactics and adjust their marketing strategy to stay ahead of the competition.

Students can play against computer-generated competitors or against their peers. The grading is based on the balanced scorecard that measures profitability, customer satisfaction and market share in the targeted market segments.

Sample instructor materials:

	PowerPoint Presentation
	Game scenario
	Sequence of activities

Note: Full set of instructor materials is available for registered Instructors.

View the complete list of simulations for different courses and their decision content

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