International Corporate Management with Real-time Economic Conditions simulation
Target courses: The International Corporate Management with Real-time Economic Conditions simulation is designed for high level, integrative business courses.
Content: The decision content includes marketing, product development, traditional and web sales channel, human resource management, financial analysis, accounting, manufacturing and quality management.
Time frame: The game can be set from 8 to 12 decision rounds, each taking 4 to 4 1/2 hours to complete.
More details: As the executive team, the students are provided with the seed capital (investment money) to start up their business. They can use this money to build a factory, open sales offices, and design brands. They will invest 1,000,000 in each of the first four quarters. An additional 5,000,000 will become available in quarter 5 from venture capitalists, for a total of 9,000,000.
The executive team has the next 2 to 3 years (8 to 12 quarters or decision periods) to get the company off the ground. Within this time frame, they should become a self-sufficient firm, earning substantial profits from their operations.
The web based exercise challenges students to make tough decisions in Accounting, Finance, Advanced Marketing, Advanced Manufacturing, Quality Control, Human Resource Management, e-Commerce, Business Partner Negotiations and Financial Analysis. The market in the game is competitive and fast-paced, the customers are demanding and the competition is working hard to increase market share.
Students play against peers. The grading is based on the balanced scorecard that measures profitability, customer satisfaction, market share in the targeted market segments, asset management, manufacturing productivity, human resource management, preparedness for the future and wealth.
About Real-time Economic Conditions: International Corporate Management with Real-time Economic Conditions is a very sophisticated simulation with deep decision-making in all of the business functions. It provides the participant with a profound understanding of the global business enterprise in the international market environment. What sets it apart from other simulations is the inclusion of real-time economic conditions. By real-time, we mean the economic index for each region is tied to the stock market in that region and the exchange rates reflect the actual rates that exist on the day of processing. In respond to this economic uncertainty, students can try their hand at hedging and speculative investments in foreign currencies.
As the stock market moves up or down in each region, so do does demand. Also, the country costs of doing business are tied to currency trends. For example, when the euro increases in value relative to the dollar, the cost of operating a sales office, doing advertising, employing factory workers, building a factory, etc. increase. But in Brazil or Canada, the opposite might be happening.
Because of these currency fluctuations, the students might want to engage in currency hedging or speculation. The students can purchase the currency in each of the regional markets in order to manage their costs in the future in these regions. Or, they may wish to take advantage of the growing value of another currency and make speculative purchases.
All of these conditions are designed to encourage students to study and track economic conditions around the world and project their impact on the markets in which they compete. To help them, the game includes daily numbers on five stock markets and currency values. They can also consult real economic web sites (Financial Times, Wall Street Journal, etc.) from within the game to learn what the experts think.
Note: Full set of instructor materials is available for registered Instructors.