Marketplace 5 - scenarios and levels of difficulty
Listed below are the difficulty levels that are currently being offered
in Marketplace 5.
| Level
of Difficulty |
Introduction
to Marketing
(Marketing Online- Principles)
|
Marketing
Strategy (I.)
(Marketing Online-Strategy)
|
Marketing
Strategy II.
|
Business
Management
|
Integrated
Business Management
|
International
Integrated Business Management
(2-year)
|
International
Integrated
Business Management
(3-year)
|
| Basic
Info |
6
quarters,
4 regions,
3 segments |
8
quarters,
12 regions,
5 segments |
8
quarters,
20 regions,
5 segments |
8
quarters,
20 regions,
5 segments |
8
- 9 quarters,
20 regions,
5 segments |
8
- 9 quarters,
20 regions,
5 segments |
10
- 12 quarters,
20 regions,
5 segments |
NOTE:
All the scenarios in Marketplace 5 are available
in the "play against human competitors" option only. See the
Web Marketplace scenarios
for the "play against the computer" option.
Levels of difficulty - decision content
The following table describes the decision areas included with various
levels of difficulty.
|
Decision Content
|
Introduction
to
Marketing
|
Marketing
Strategy (I.)
|
Marketing
Strategy II.
|
Business
Management
|
Integrated
Business Management
|
International
Integrated Business Management
(2-year and 3-year)
|
|
Basic Marketing
|
|
|
|
|
|
|
Advanced
Marketing Tools
Regional media, brand promotions, sales force
incentives |
|
|
|
|
|
|
| Profit
Analysis |
|
|
|
|
|
|
|
Basic Accounting,
Finance and Manufacturing |
|
|
|
|
|
|
Advanced Financial
Analysis
ABC (Activity Based Costing) analysis of statement, pro-forma
planning |
|
|
|
|
|
|
Business
Partner Negotiations
Licensing R&D features |
|
|
|
|
|
|
Advanced Manufacturing
Options
Production scheduling, brand changeover, quality control
|
|
|
|
|
|
|
Market Auto
Adjustments
Evolution of market needs and preferences
|
|
|
|
|
|
|
Advanced Financing
Options
Long term loans, preferred stock, treasury stock |
|
|
|
|
|
|
Market Surprises
Recessions, inflation, labor strikes, etc. |
|
|
|
|
|
|
Global Business
Issues
Exchange rates, tariffs |
|
|
|
|
|
|
|
