
overview

educational value

business schools

corporations

Business Management simulation

Target courses: The Business Management simulation is designed for the Marketing Management, New Ventures, Capstone Marketing and Capstone business courses. It exposes the participant to all the aspects of business.

Content: The decision content includes marketing, product development, sales force management as well as the fundamentals of finance, accounting and operations.

Time frame: The game is set for 8 decision rounds, with each round taking two and a half to three hours to complete.

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The 15 minute demo below highlights the main decision areas of this simulation.

NOTE: The following demo is a Flash movie. You need to have Macromedia Flash MX Player installed in order to view it. If you can see a little animated word "demo" below, then your browser is set up to view the Flash demos.

If you can not see the animation, you can download the FREE Flash Player here.

	Demo for slow Internet connection		Demo for fast Internet connection
	(no audio)		(with audio)

More details: As the executive team, the students are provided with the seed capital (investment money) to start up their business. They can use this money to build a factory, open sales offices, and design brands. They will invest 1,000,000 in each of the first four quarters. An additional 5,000,000 will become available in quarter 5 from venture capitalists, for a total of 9,000,000.

The executive team has the next 2 years (8 quarters or decision periods) to get the company off the ground. Within this time frame, they should become a self-sufficient firm, earning substantial profits from their operations.

The web based exercise challenges students to make tough decisions in Accounting, Finance, Advanced Marketing, Manufacturing, Business Partner Negotiations and Profitability Analysis. The market in the game is competitive and fast-paced, the customers are demanding and the competition is working hard to increase their market share.

Students can play against their peers. The grading is based on the balanced scorecard that measures profitability, customer satisfaction, market share in the targeted market segments, asset management, preparedness for the future and wealth.

Sample instructor materials:

	PowerPoint Presentation
	Game scenario
	Sequence of activities

Note: Full set of instructor materials is available for registered Instructors.

View the complete list of simulations for different courses and their decision content

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