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Business Fundamentals

Target courses: The Business Fundamentals simulation is targeted toward the introductory courses in business.

Content: The decision content includes the fundamentals of business, including marketing, distribution, human resources, manufacturing, finance and accounting.

Time frame: The game is set for 4 decision rounds, with each round taking ½ to 1 hour to complete.

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The 15 minute demo below highlights the main decision areas of this simulation.

NOTE: The following demo is a Flash movie. You need to have Macromedia Flash MX Player installed in order to view it. If you can see a little animated word "demo" below, then your browser is set up to view the Flash demos.

If you can not see the animation, you can download the FREE Flash Player here.

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More details: The Business Fundamentals simulation is targeted toward the introductory course in business. As the name suggests, it covers all the fundamentals of business, including marketing, distribution, human resources, manufacturing, finance and accounting. It hits upon the essence of each discipline without getting bogged down in the details.

Business Fundamental is a very short exercise (4 decision rounds or business quarters) that individuals or small teams can play. For an introductory course in business, it is recommended that students compete against computer-generated competitors. In this way, everyone can work at his or her own pace and there is no need to coordinate the play of all of the students.

The total time to complete the exercise is approximately 4 hours. The ideal positioning would be towards the end of an introductory course in business. Students can work on the simulation as an outside project with little instructor involvement. It is just as easy for an instructor to handle 25 students as it is to handle 250.

Business Fundamentals will give students a taste of business, something to excite them about choosing business as a major. Because the simulation is highly integrated, it provides an ideal platform from which instructors can discuss and illustrate the fundamentals of business.

Students can play against computer-generated competitors or against their peers. The grading is based on the balanced scorecard that measures profitability, customer satisfaction, market share in the targeted market segments, human resource management, asset management, preparedness for the future and wealth.

View the complete list of simulations for different courses and their decision content

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