Publications available for Marketplace

Textbook: The Management of Strategy in the Marketplace

by Ernest R. Cadotte and Harry Bruce, South-Western Publishing Company, Cincinnati Ohio (2003). ISBN/ISSN 0-324-17575-2
Order from South-Western Publishing

Dr. Cadotte is a Professor of Marketing in the College of Business Administration at the University of Tennessee, Knoxville.	Mr. Bruce is the retired CEO of Illinois Central Railroad

• Design principles behind the book and Marketplace exercise
• Book outline

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