Vol. 4, No. 1, Summer 2009
Come See Us at the American Marketing Association & the Take a look at our latest simulations in the Marketplace Live format. Meet the staff of ILS and the author of Marketplace.
Special Session at AMA on Supply Chain Simulations
If you are at the Summer AMA, be sure to attend the special session on Saturday on supply chain management simulations chaired by Ernie Cadotte, the author of Marketplace.
Our Growth
We continue to experience phenomenal growth. Satisfied students and faculty are driving our demand continually upward.
Marketplace Live News We continue to make news with Marketplace Live. Our experience has been very encouraging. Faculty and students have found that the new features have made learning more interesting and more memorable. If you have not seen our introductory video for Marketplace Live, view it here. We have added Intro to Marketing and Business Basics to our lineup of Live games. As we roll out these new versions, we are also updating the game scenarios so that students will face a fresh set of decisions, minimizing the ability to pass on "advice" to the next class. In addition, we are adding quite a few 3D stories that make learning fun and effective.
The Cadotte-Bruce Textbook The Cadotte-Bruce textbook is designed to augment the Marketplace simulation. It explains the business principles behind the simulation. It is now available online as an e-book. You can pick and choose the chapters that are best for your simulation. The cost to each student is $1 per chapter. There are no bookstore costs or printing costs.
New International Game with Real-Time Conditions We have created a new international corporate management game that includes real-time economic conditions. By real-time, we mean that the economic index for each region is tied to the stock market in that region and that the exchange rates reflect the actual rates that exist on the day of processing. Students can try their hand at hedging and speculative investments in foreign currencies as they attempt to deal with current events and market conditions.
News From Our Marketplace Friends Our friends from Michigan Technological University, Northern Michigan University, Poland, and the Dominican Republic are all doing great things with Marketplace. Take a look at the creative accomplishments of our friends from around the world.
The 29th Marketplace Global Competition - September 2009 Looking for some additional excitement for your class? Think about joining the next Marketplace Global Competition. With a mixture of college teams from around the world, the participants gain insight into the ways of thinking and business strategies of other cultures. And, it is just more fun to compete on an international scale.
Software and Infrastructure Improvements We continue to improve our processing speed, reliability and ease of use. Take a look at what we have accomplished during the past year.
Train-the-Trainers 18 faculty participated in our spring seminar. Our next faculty training session will be October 25th-27th.
ABSEL 2010 Call for Papers The ABSEL 2010 Call for Papers is now out. ABSEL 2010 will be in Little Rock, Arkansas and the conference will take place Wednesday, March 24 through Friday, March 26, 2010. ABSEL is a great place to share your learning innovations. You can also discover other simulations and experiential exercises that might be helpful in the classroom. Sign up for the next ABSEL conference.
End Notes Have ideas or opinions for the Marketplace Community Newsletter? We’d love to hear from you!
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