Vol. 2, No. 1, Fall 2006
| Need a Textbook for Marketplace? The Management of Strategy in the Marketplace textbook by Cadotte & Bruce (2003) can be a very valuable addition to your course. This textbook was designed to complement the high level Marketplace simulations. The chapters are written by distinguished scholars from across the business disciplines. Each chapter addresses key management issues that are also reflected in the simulation. The chapters provide the managerial concepts, principles and ways of thinking that the students must use throughout the play of the game. The book is laid out in such a way that the chapters follow the experiences of the students as they progress through the exercise. While the textbook is ideally suited for high level Marketplace simulations, there are many chapters that might be of interest to faculty that teach marketing strategy, new ventures, and strategy courses. Fortunately, the publisher, Thomson Learning, now allows faculty to customize the books they want for class. So, you can pick out those chapters which are most applicable to your class and Thomson Learning will prepare a customized book just for you. Order the textbook directly from your Thomson Learning account rep or call, 1-800-355-9983 or 1-800-354-9706. If you work outside the US, go to www.thomson.com/about/locations. Once you are on the screen, just select your region and follow the instructions. If you need help in selecting individual chapters for a course you are teaching, write directly to Ernie Cadotte for some suggestions. As of October 31, 2006, The Management of Strategy in the Marketplace textbook by Cadotte & Bruce will have a new ISBN number: 0324175752. Please note that the textbook is no longer packaged as a bundle with a student software license. Please order student software licenses directly from Innovative Learning Solutions.
Marketplace Community Newsletter, issued quarterly. www.marketplace-simulation.com |
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