Vol. 2, No. 1, Fall 2006
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Gilbert Yu, our partner in China, has launched a very impressive All China Competition. Fifteen hundred students (five hundred teams) enrolled in the first phase of the competition. They represented many universities throughout China. For the first round, each team of three students played against the computer in the Introduction to Marketing game. The best 25 teams have now progressed into Phase 2. These teams are divided into five games, playing Venture Strategy with their peers. The winner of each game will progress into Phase 3, Integrated Business Management. In Phase 1, the best three teams were given trophies as well as 3,000, 2,000 and 1,000 Renminbi ($600, $400, and $200). The champion of the last phase will receive 20,000 Renminbi ($5000). Both the Ministry of Education and the China Higher Education Press (CHEP) have paid considerable attention to the competition. Many students and their teachers have heard of business simulations for the first time via this competition. There has also been a great deal of media attention, especially on the web.
Marketplace Community Newsletter, issued quarterly. www.marketplace-simulation.com |
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