Vol. 1, No. 3, Fall 2005
| Introduction to Business and Strategy The Introduction to Business and Strategy simulation is targeted at a student's first course in business. The simulation can also be used in a strategy and/or business policy class because it provides a realistic environment within which to practice one’s strategic planning skills. Introduction to Business and Strategy will give students a sample of what the study of business offers without swamping them in details. If they're looking for a taste of the business world, something to excite them, that's what this simulation will do. It introduces the participant to the basic concepts of business and strategy, providing them with broad exposure to many concepts, yet keeping the fine points to a minimum. Students will work within a multifunctional business setting where they start up and manage a new venture. The decision content includes the basics of marketing, distribution, human resources, manufacturing, finance and accounting. Because the simulation is highly integrated, it provides an ideal platform from which instructors can discuss and illustrate the fundamentals of business and strategy. The Introduction to Business and Strategy game is a short exercise, with just 6 decision rounds, each taking only thirty minutes to one hour to complete. To further minimize the complexity, the game is designed to be used in a compete-against-the-computer mode, so that students can move at their own pace. The game can also be designed so that students compete against their classmates, which the students find very stimulating.
Marketplace Community Newsletter, issued quarterly. www.marketplace-simulation.com |
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