Vol. 1, No. 3, Fall 2005
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The Business Fundamentals simulation is targeted toward the introductory course in business. As the name suggests, it covers all the fundamentals of business, including marketing, distribution, human resources, manufacturing, finance and accounting. It hits upon the essence of each discipline without getting bogged down in the details. Business Fundamental is a very short exercise (4 decision rounds or business quarters) that individuals or small teams can play. For an introductory course in business, it is recommended that students compete against computer-generated competitors. In this way, everyone can work at his or her own pace and there is no need to coordinate the play of all of the students. The total time to complete the exercise is approximately 4 hours. The ideal positioning would be towards the end of an introductory course in business. Students can work on the simulation as an outside project with little instructor involvement. It is just as easy for an instructor to handle 25 students as it is to handle 250. Business Fundamentals will give students a taste of business, something to excite them about choosing business as a major. Because the simulation is highly integrated, it provides an ideal platform from which instructors can discuss and illustrate the fundamentals of business.
Marketplace Community Newsletter, issued quarterly. www.marketplace-simulation.com |
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