Vol. 1, No. 3, Fall 2005
| Advanced Strategic Corporate Management The Advanced Strategic Corporate Management simulation is targeted at integrative business courses at the MBA and EMBA level. Instructors who want students to develop a formal strategic planning mindset within a complex international corporate environment will like this simulation. Each decision period takes about four to four-and-a-half hours to complete. The decision content includes marketing, product development, human resource management, financial analysis, accounting, manufacturing, quality management, as well as traditional and web sales channels. The participants also deal with changes in the economic and political environment, reflected through shifting regional demand, exchange rates and tariffs. A unique feature of Advanced Strategic Corporate Management is the inclusion of a formalized strategic planning template. The template is interwoven throughout the simulation and follows the OST (objective-strategy-tactics) format. It forces the students to explicitly carry out strategic analysis, strategy specification, tactical execution, and real-time control. The goal is to cultivate the OST mental discipline within each student. The simulation is not just about planning; students must be able to manage their strategy. Strategy is not something students can just do in the initial phases of the business and then forget about it. It takes continuous monitoring and adjustment - it takes continuous effort. The strategic planning template requires a very hands-on effort that teaches students to be aware of their chosen strategy. Because the strategic plan is used every quarter in this simulation, students get to see how their plans build from one quarter to the next. This recurring process aids students in retaining the concepts and methods of strategic planning.
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