Bring Marketing to Life with Marketplace Live Simulations
Your students will love you for bringing marketing to life.
Give your students experience in all aspects of modern marketing.
Courses that fit well with these marketing simulations:
Advanced Strategic Marketing
Storyline - Will your students reshape the bike industry?
Students receive an interesting challenge - to lead a new marketing division of an established, large bicycle company. The division's task is to create a business around innovative technologies: a more economical form of carbon fiber and an advanced 3D printer that uses the new material to efficiently build a bike frame of any size and shape. This enables strong, lightweight bikes that are tailored to the size and usage of each customer.
The fabrication equipment can be set up in regular warehouses local to where the bike shops are built. This distributed manufacturing allows the new division to eliminate most of the inventory that would otherwise be held, thus reducing the costs of distribution.
Will they build a profitable market niche?
If played well, producing a lower cost, customized carbon fiber bike should create an exciting opportunity for a brand new niche market. Instead of exclusive equipment only for expert riders, the new bicycles will appeal to a wider market of more affluent riders. The chance to own a durable, elite bicycle at a lower price could even entice economically minded customers.
Search Engine Optimization
Organic versus Paid Internet Marketing Strategy
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Let your students utilize their marketing knowledge to create a profitable business!
With such revolutionary technology, the bike manufacturers want to open their own bicycle shops to exclusively sell their own brands. It seems like a straightforward business model, but almost 86% of higher-end bicycles are sold through small, specialty bike stores. Manufacturers have little experience with direct sales to consumers through company-owned outlets and, further, don't wish to disrupt the current channels of distribution. Therefore, these companies are taking a low-key approach to market development. They are going to recruit young business professionals outside of the biking industry (your students) to test-market the business model and explore this new market opportunity.