International Corporate Management with Real Economic Conditions
High level integrative business courses
8 decision rounds, with each round taking 4 to 4 1/2 hours per student.
Balanced scorecard that measures profitability, customer satisfaction, market share in the targeted market segments, asset management, manufacturing productivity, human resource management, preparedness for the future and wealth.
This business simulation challenges students to make tough decisions in the areas of:
- Advanced Marketing
- Product Development
- Advanced Manufacturing
- Quality Control
- Human Resource Management
- Business Partner Negotiations
- Financial Analysis
Your students are provided with the seed capital to start up their business. They build a factory, open up distribution channels, design brands, as well as advertising and web marketing campaigns. They hire workers and decide on the compensation packages, deal with demand projections, production scheduling and quality control issues. After the first simulated year in business, your students’ firms can receive additional funding from the Venture Capitalists. They can invest this money in new R&D, bring out improved products, expand their distribution and production capacity in order to maximize their performance in the second and third year of business.
Your students have to carefully study and track economic conditions around the world and project their impact on the markets in which they compete. Market potential will rise and fall according to worldwide economic conditions. The fluctuating economic situation will, in turn, affect the exchange rates between regions. Changes in both the economic conditions and the exchange rates will impact the attractiveness and cost of business in each market. Your student teams have 2 to 3 years to get their company off the ground. Within this time frame, they should become a self-sufficient firm, earning substantial profits from their operations.
The students can compete against their peers.
English - "Play against Peers" option