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Focus on the "Big picture"
"We could not have been more pleased with the results: Employees and managers still talk about it today and feel very positive about the experience."
Roby Trotter, Senior Vice President of Finance, CFO, Knoxville Utilities Board
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The Marketplace simulations
take an integral approach to teaching marketing and business.
They expose the participants to all the functional disciplines of business.
Your students will discover the nature of real-life business decisions,
the conflicts, tradeoffs and potential outcomes. They will deal with the
interplay between marketing, operations, finance, accounting and team
management. They will see how their decisions and actions affect the performance
of others within the company and the entire organization. Over the course
of the exercise, the players’ understanding of the linkages among the
functional areas of business grows at an exponential rate.
Marketplace exercise helps
the students grasp the big picture of how business operates, while providing
enough detail to help them understand the nuances of marketing, operations,
finances, accounting and management. When they finish the exercise, they
feel there is a sharp increase in their level of confidence gained through
new knowledge and experience.
Linking each decision to the firm's cash flow and financial performance
enables the simulation participants to see and feel the financial implications
of their actions. This results in a greater financial accountability and
an in-depth understanding of the business enterprise as a whole.
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