Marketplace Simulation textbook

The textbook The Management of Strategy in the Marketplace (Cadotte, Bruce) is designed to accompany the Marketplace Live business simulations. It is completely optional as the Marketplace Live business simulations are stand-alone exercises. The purpose of the textbook is to lay out an intellectual foundation that will prepare students to compete in the real marketplace. The simulation provides a living case through which students gain hands-on experience in business management. In short, the textbook provides the theory; the simulation provides the practice.

Management and Strategy Textbook

Electronic version

Simply select the electronic copy of the textbook when you create your business simulation game. Choosing the e-book saves your students money, and a few trees as well.

You can customize the e-book to fit your course by choosing which chapters to include. At a $1 per chapter, the entire e-book costs only $19.

The textbook chapters will be available to your students directly from the Marketplace business simulation in a PDF format. Your students will be able to add notes or highlight important material in their copy of the e-book.



Printed version

You may order a hard copy of the textbook from lulu.com for $45.05 plus shipping.

If you are an instructor and would like to look over certain chapters, we will be happy to send you a sample copy of the textbook or electronic version of the desired chapters. Please fill out the contact form to request your sample copy.

Here is a quick reference that highlights the chapters suitable for various Marketplace Live simulations:

 

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