Compare marketing simulations

Introduction to Marketing Strategic Marketing Advanced Strategic Marketing
Target courses Marketing principles and introductory marketing courses Marketing strategy, marketing management, capstone marketing courses Marketing strategy, marketing management, captstone marketing courses
Basic info 6 quarters
4 regions
4 markets
3 segments
8 quarters
3 regions
12 markets
5 segments
8 quarters
5 regions
20 markets
5 segments
Time per decision round 1/2 to 1 hour 1 to 2 hours 2 hours
"Compete against peers" option
Languages in "Compete against peers" option English, Spanish and Polish English, Spanish and Lithuanian English
"Compete against computer" option
Languages in "Compete against computer" option English
Recommended textbook chapters No corresponding chapters

Introduction to Marketing Strategic Marketing Advanced Strategic Marketing
Marketing and Sales fundamentals
Profit analysis -
ABC (Activity Based Costing
Financial analysis -
Pro-forma planning
Advanced marketing tools -
Brand promotions, sales force incentives
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