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The 30th Marketplace Global Competition - February 2010
 Visit
the Marketplace Global Hall of Fame
What is the Marketplace Global Competition?
The Marketplace Global Competition provides marketing and business students with a realistic experience in managing a business division or an entire international firm. With a mixture of teams from colleges and individual players around the world, the participants gain insight into the ways of thinking and business strategies of other players and cultures. The competition lasts 10 weeks and is entirely web based.
Who can participate?
Any individual who has not previously participated in a Marketplace business simulation. Participants must have an Internet connection and be able to meet the scheduled due dates for each round. Business school students, corporations and private parties are welcome to participate. Any number of teams can participate from the same institution.
Software requirements can be found here.
Past Participants:
In the past, Global Competitions have included teams from Argentina, Australia, Brazil, Canada, China, Czech Republic, Finland, France, Germany, Great Britain, Hong Kong, Hungary, India, Italy, Netherlands, New Zealand, Peru, Poland, Kingdom of Tonga, Russia, Slovakia, Spain, Taiwan, Turkey, and the United States.
Level of difficulty:
Strategic Corporate Management
Registration: begins Wednesday, January 6, 2010; ends on Friday, February 5, 2010.
(Sign up instructions will be sent out and games will be activated the evening of February 10, 2010).
Instructors can register their team(s) through the Web Instructor site. To do this, log in as an instructor and use the “Competitions” icon at the top right of the screen to access the registration system. If you have not participated in a Marketplace competition before and do not have the “Competitions” icon in your instructor screen, please contact Jeanine Schmierbach to have the competitions feature added to your instructor profile.
Individual players that do not have an instructor representative can create an account. Once the individual has an account they can register for the competition.
Once in the “Competitions” registration system, choose the competition name you wish to register for, enter the number of teams and total number of players (total number of players in all teams for that level). Please contact Marketplace Support if you need any assistance with the registration process.
Instructors please note that although the students cannot sign up for the game until February 10, 2010, all players are expected to have purchased their licenses BEFORE February 10, 2010. On that date, they will be able to sign up and begin playing the simulation.
Pricing:
$50 per student for Strategic Corporate Management
(Universities in parts of Asia, South America, Africa and Eastern Europe may be eligible for a
discount. Please contact us for more information).
Each player needs a student license number to be able to sign up for and participate in the competition. Participants can purchase their license number online.
A Virtual Game ID is needed to purchase the license number:
- Virtual Game ID for Strategic Corporate Management: SCMGC
Player Information:
The competition games will be activated on the evening of February 10, 2010. At that time, Marketplace Support will send instructors and individual representatives their Team ID number(s), and player sign-up instructions. Players can only purchase a license number before February 10; they cannot sign up for the game until that time. When the Team ID numbers are sent out on February 10, all players will be able to sign up and begin playing the simulation. Instructors will forward each player a copy of the sign-up directions and their specific Team ID number(s). Marketplace will email each instructor and individual representative their specific Team ID number(s) based on how many teams they registered.
Background:
Marketplace is a comprehensive business simulation,
which illustrates and integrates all functional areas of business. In
Marketplace, players start up and run their own company, struggling with
business fundamentals and the interplay between marketing, manufacturing,
finance, accounting, and management.
The consequences of the player's decisions are quickly reflected in the
simulated marketplace. By studying end user opinions, smart competitive
moves, and their own financial performance, the players learn to adjust
their strategy to become stronger competitors. Over the course of the
entire exercise, the players' understanding of the linkages among the
functional areas of business grows at an exponential rate.
The simulation is played out over the Internet using the Web Marketplace
software. Teams login to the Marketplace website to make their decisions.
Their decisions, along with those of the competition, are fed into a sophisticated
computer algorithm which models the real world and which determines market
demand. Depending upon the quality of the team's decisions, sales are
recorded and the team's results are computed. The teams then continue
with the next round of decision-making.
Scoring:
The Cumulative Balanced Scorecard results will be used to measure performance and rank each team.
Schedule:
- Sign up instructions will be sent out and games will be activated the evening of February 10, 2010 Eastern Time (New York Time).
- Quarter 1: Due Wednesday, February 17 at 1:00 PM Eastern Time.
- Quarter 2: Due Wednesday, February 24 at 1:00 PM Eastern Time.
- Quarter 3: Due Wednesday, March 3 at 1:00 PM Eastern Time.
- Quarter 4: Due Wednesday, March 10 at 1:00 PM Eastern Time.
- 1 Week Break to develop Business Plan (Optional - See Instructor)
- Quarter 5: Due Wednesday, March 24 at 1:00 PM Eastern Time.
- Quarter 6: Due Wednesday, March 31 at 1:00 PM Eastern Time.
- Quarter 7: Due Wednesday, April 7 at 1:00 PM Eastern Time.
- Quarter 8: Due Wednesday, April 14 at 1:00 PM Eastern Time.
- Announcement of winners: the evening of Wednesday, April 21, 2010
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